LifeWtr adds immune support to bottled water

There’s a new LifeWtr beverage hitting shelves.

The brand is rolling out its new immune support product, which is a water beverage that contains 10% of the recommended daily value of zinc, the company said.

“Research has shown that consumers are increasingly prioritizing beverages with functional ingredients that support health and wellness, particularly those that aid normal immune function,” Zach Harris, vice president of the water portfolio at PepsiCo Beverages North America said. “Because we are committed to matching that demand with industry-leading innovation, we're thrilled to launch the LifeWtr brand’s first line extension, LifeWtr Immune Support.”

To differentiate it from the traditional LifeWtr bottle, the immune support option will sport a blue cap and code-based design created by artist and educator Zach Lieberman.

LifeWtr Immune Support is now available at retailers nationwide.