-
New Softlips Gloss offers shine, SPF protection
ORCHARD PARK, N.Y. — Mentholatum has announced the launch of its new Softlips Gloss line in pearl and coral shades.
This line extension expands on the Softlips "So You." campaign, which was launched last year with new packaging graphics, an updated logo, Facebook efforts and a new ad campaign.
With the popularity of lip gloss on the rise, the company stated that it wanted to provide its current lip balm and tint users, along with potential new Softlips consumers, with the option of color, SPF and shine in one product.
-
Carma Labs intros new daily lip conditioner and pomegranate lip balm
LAS VEGAS — Carma Labs last week featured two new products at the ECRM Cough & Cold and Allergy EPPS.
The company introduced an orange-flavored Carmex creamy lip conditioner formulated with 13 moisturizers, including cocoa butter, and its Carmex ultra moisturizing lip balm now is available in a pomegranate flavor.
Interested in this topic? Sign up for our weekly Collaborative Care e-newsletter.