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Softlips debuts new look, kicks off campaign
ORCHARD PARK, N.Y. — The Mentholatum Co. has updated the packaging of its lip care line.
Softlips' package update includes a new logo and graphics, although the company retained Softlips' signature slender sticks and the light flavors/formulas. In line with the package update, the company has kicked off a new marketing campaign called "Softlips. So You."
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Lip care falls by wayside among women, Blistex finds
OAK BROOK, Ill. — Almost all women take on at least one preventive health-and-wellness measure in the morning to start their day, but only half apply lip balm to protect their lips from dryness and sun damage.
In Blistex's grooming routine survey, the lip care brand found that even though 91% of women perform at least one measure that boosts their health and wellness (e.g., taking a vitamin, exercising and applying an anti-aging facial product), their lips often are abandoned, which could put them at risk for infection, Blistex said.
