News Briefs

L’Oréal Professionnnel’s hair care products are now accessible to a wider range of consumers thanks to a retail launch at Sephora.

“We are very excited to partner with such an iconic retailer and extend the accessibility of our professional grade products. Sephora is the perfect partner, as they are already known for carrying the most innovative brands and products in the industry. Their clientele is savvy and seeks out cutting-edge formulas that address their needs. Sephora’s team of beauty advisors are also extremely knowledgeable and will be invaluable in educating and sharing the L’Oréal Professionnel tech-driven product benefits and professional point of difference. Our new Sephora partnership will help drive awareness for this trusted professional brand in a new consumer channel and within our vast network of valued salons,” said Mounia Tahiri, L’Oréal Professionnel general manager. 

The brand will launch six products at the beauty retailer, including its Metal Detox, Vitamino Color, Absolut Repair, Pro Longer, Curl Expression and Silver offerings.

“We are thrilled to partner with L’Oréal Professionnel and continue bringing our clients innovative, effective products that support all their unique haircare needs,” said Jennifer Lucchese, vice president of haircare merchandising at Sephora. “We know our clients are looking for high-tech products that deliver results, and L'Oréal Professionnel’s powerful product line-up will be a wonderful addition to our growing assortment.”

Now available on Sephora.com and the brand will hit physical Sephora store shelves across New York, Boston, Los Angeles, Philadelphia, Chicago, Atlanta, Houston, Dallas, San Francisco, San Diego, Denver and Minneapolis beginning Aug. 18.

Sigma Beauty is expanding its eyeshadow quad products with a series of new launches inspired by classic desserts.

The travel-friendly quads feature four shades in a mix of basic to bold hues that are pigmented and made with clean ingredients, the company said.

New launches consumers should be on the lookout for include:

• Crème Brûlée Eyeshadow Quad: Features four creamy neutral shades in warm metallic golds and rich matte browns;
• Tiramisu Eyeshadow Quad: Contains rich, cool and neutral hues and metallic finishes;
• Blueberry Parfait Eyeshadow Quad: Features cool and deep blues and wearables nudes in both matte and metallic finishes;
• Bonbon Eyeshadow Quad: Contains purple hues and features matte, shimmer and metallic finishes;
• Caramel Apple Eyeshadow Quad: Features green hues and creamy neutrals in matte and metallic finishes; and
• Peach Pie Eyeshadow Quad: Contains neutrals and warm soft-peach hues in matter, shimmer and metallic finishes.

Consumers can find Sigma Beauty’s newest eyeshadow quads available for purchase online.

Pebbles is making waves in the frozen breakfast category with two new launches—fruity and cocoa-flavored waffles.

The new waffles are made with a buttermilk batter that is loaded with chocolate or fruity flavor and colors, the company said.

Retailing from $3.19 to $4.29 per 6-pack box, Pebbles’ new waffles are available at Boyers Food Market, Food City, Giant Food, Hy-Vee, Key Food Super Markets, Price Chopper, Shoprite and Wakefern.

Glade is enhancing the strength of its PlugIns Scented Oil warmers with MaxControl technology.

The company said that featuring 33% greater adjustability than other PlugIn devices, this new launch is designed to help consumers control the strength of their chosen fragrance to fit any room in their home.

Available in a plug-in design that takes up less space, it comes in various scents, including cashmere woods, aqua waves and clean linen.

Consumers can find Glade’s PlugIns Scented Oil warmers with MaxControl technology at major retailers including Target, Walmart, Amazon and Kroger.

Beloved by Love Beauty and Planet is helping consumers prep for cooler temperatures with a new collection of bath and shower products.

The cashmere wood and sage line of products features ethically sourced essential oils and 92% naturally derived ingredients, which are vegan, cruelty-free and paraben-free, the company said.

Products part of the line include the cashmere wood and sage vegan shower and bath gel, vegan body cream and a 2-wick candle.

Packaged in bottles and jars that are made from recycled plastic, consumers can find Beloved by Love Beauty and Planet available exclusively at Target.

Totino’s Pizza Rolls is joining forces with gaming collective FaZe Clan to fill the popular pizza roll with tangy orange chicken.  

“We are incredibly proud of our second collaboration with Totino’s,” said Adam Bauer, FaZe Clan’s senior vice president of brand partnerships. “Finding the next flavor to roll out together has been an exciting process and we can’t wait to introduce Orange Chicken Pizza Rolls to our fans in an easy way to enjoy between gaming sessions.”

The new Totino’s Orange Chicken Pizza Rolls are filled with chicken that is smothered in a sweet and spicy orange sauce and wrapped in a golden crust.

“After our successful Buffalo Chicken launch with FaZe Clan last year, we knew we had to create something extra special next that would not only excite our fans’ taste buds, but also perfectly complement the rush of gaming,” said Taylor Roseberry, brand experience manager for Totino’s. “Totino’s Orange Chicken Pizza Rolls do just that, and we’re excited for fans to enjoy orange chicken in a whole new way.”

Totino’s Orange Chicken Pizza Rolls retail for $5.99 and can be found at grocery stores.