News Briefs

Lucky Charms is adding a bit of mysticism to its cereal with a brand-new collaboration.

The brand is debuting its limited-edition Lucky Charms Hidden Dragon cereal, in which, with a splash of milk, the white marshmallows are transformed to reveal new the true colors of the new charms—a yellow dragon, pink dragon, dragon egg and flame.

“Using our brand’s first-ever marshmallow-revealing technology, we’re bringing the magic associated with Lucky’s charms to life,” said Mindy Murray, senior marketing communications manager at General Mills. “Every year we unveil more of Lucky's amazing adventures, and we’re excited to introduce his new charms as he continues to explore the Magical Forest and uncover new powers.”

Consumers can find the Lucky Charms Hidden Dragon cereal available at retailers beginning in June for a suggested retail price of $5.69.

There’s a new product from Versed hitting shelves — Total Package Replenishing Body Lotion Mineral SPF 30.

Made to help users upgrade their daily skin care routines, this new launch contains nourishing emollients and free radical fighting antioxidants, the company said.

Featuring vitamins and antioxidants from grapeseed oil, the lotion offers restorative moisture from cupuaçu butter, hydrating benefits from sodium pca and mineral SPF 30 from non-nano zinc oxide.

With packaging made from 50% post-consumer recycled materials, Versed’s new Total Package Replenishing Body Lotion Mineral SPF 30 is available for purchase at versedskin.com for a suggested retail price of $19.99.

Caress recently launched new, innovative packaging across its portfolio and three new product scents – Rejuvenating Mango & Almond Oil, Soothing Aloe Vera & White Poppy Body Wash and Refreshing Raspberry & Pink Pepper Body Wash.

To spotlight those innovations with consumers, Caress looked to engage with them in a new way, landing on a marketing tactic it had never done before: a physical pop-up experience.

The outcome was a three-day, immersive experience held in April in downtown Houston. It welcomed more than 2,000 attendees, according to the company.

Today, more than 50 million people in the United States provide unpaid care for loved ones of various conditions and abilities. But many of these people don’t recognize themselves as caregivers or their impact on their loved ones’ lives.

Voltaren Arthritis Pain Gel is on a mission to help unpaid family caregivers recognize their value and renew their own journey of physical health.

To do this, Voltaren conducted an "Acts of Care" study with real-life caregivers on how they perceived their value—before and after hearing from their loved one. Utilizing an EMOTIV EPOCX EEG headset that measured brain responses in real-time, caregivers began to recognize their impact after hearing from the loved one they provide for. In fact, the brain mapping showed caregivers saw up to a 36% increase in their overall wellbeing after hearing from their loved one.

For more information about supporting caregivers, click here.

Cheetos is turning up the heat. 

The brand is introducing a hotter-than-ever snack that rivals the heat index of other Flamin’ Hot Cheetos with the added burn, smoky flavor, and hint of sweetness that can only come from one of the world’s spiciest peppers.

The company said the smoky-flavored Cheetos Puffs feature a slow-building heat and would take snackers by surprise.

Lenny & Larry's is debuting a 4-oz. version of The Complete Cookies Strawberry Shortcake at 7-11, Giant Eagle, Hy-Vee and Fresh Thyme shelves nationwide.

After the 2-oz. variation sold out online in less than three weeks, the company introduced the new size. 
The vegan Strawberry Shortcake flavor combines naturally flavored strawberry bits and white chips into one soft-baked cookie. The cookie features 16 g of plant-based protein and 10 g of fiber. All ingredients are non-GMO.

The brand noted that its Complete Cookies products do not use dairy, soy, eggs, high fructose corn syrup or artificial sweeteners.