Market Performance Group makes 2 acquisitions
Market Performance Group, a strategy and services omnichannel commerce agency, has acquired Cyrus Advisors and Select Sales & Marketing Group, two boutique retail consulting firms, well-respected for their retail prowess.
The acquisitions further build on MPG’s omnichannel strategy and service capabilities. Like MPG, both companies have built strong reputations for their success in helping brands innovate, operate and grow in the omnichannel marketplace.
“Given the omnichannel importance of both Walmart and Sam’s Club, we are highly focused on the tremendous growth opportunities available with these leading retailers,” said George Cleary, CEO of MPG. “By adding the talent and expertise of Cyrus Advisors and Select Sales & Marketing Group to our already formidable team led by Todd Matherly, we can create valuable new growth opportunities for our brand partners.”
Located in Bentonville, Ark., and Charlotte, N. C., Cyrus Advisors was founded in 2015 by Ben Thankachan, a former merchant and vice president at Walmart/Sam’s Club. He left Walmart to join a private equity firm as an executive leading the sales, strategy, marketing and operations for early-stage food and beverage brands. That private equity experience coupled with the merchandising background gained at Walmart has enabled Cyrus Advisors to create great success for many clients.
[Read more: Market Performance Group partners with Bryan Gildenberg, Confluencer Commerce]
The Cyrus Advisors’ team consists of omnichannel strategists with retail merchandising backgrounds, who echo Thankachan’s entrepreneurial spirit and passion for delivering profitable, sustainable growth. Steeped in Walmart and Sam’s Club experience, they are exceptionally skilled in helping emerging CPG brands pinpoint the appropriate retail opportunities to best compete versus “Goliath” brands in this complex space, while making it easy for retailers to want to grow with these partners, MPG said.
Also with a keen focus on Walmart and Sam’s Club, Select Sales & Marketing Group drives branded and private label CPG product growth through innovative thinking and performance-driving omnichannel strategies. The Bentonville firm was founded in 2006 by CPG industry veteran Joe Murphy, who has more than two decades of retail and Walmart-specific experience, including Carnation/Nestle Foods, Schwarzkopf & Henkel, Rubbermaid Home Products and Premier Retail Networks, among others.
[Read more: Chris Skyers joins Market Performance Group]
“We’re excited to expand our MPG team with proven leaders like Joe Murphy, Ben Thankachan and their talented teams; together, we can best service Walmart, Sam’s Club and other retailers while providing suppliers with the best strategic solutions,” added Cleary. “We continue to be driven by an unrelenting commitment to support our clients with the top talent, service, client intimacy, and industry influence needed to ensure success in the rapidly evolving omnichannel marketplace.”