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06/23/2021

Mars Wrigley preps for holiday season with M&M’s, Dove

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Although the holiday season is a few months away, Mars Wrigley is giving their fans a look at what’s in store.

The Newark, N.J.-based company is unveiling two innovations from its M&M’s and Dove chocolate brands.

New from the M&M’s brand is the limited-edition White Chocolate Pretzel Snowballs, which combine a white chocolate shell with a pretzel-filled center.

The limited-edition Dove Milk Chocolate Toffee Almond Crunch Promises feature almond toffee covered in milk chocolate.

“Our fans celebrate our innovative seasonal flavors every year,” Tanya Berman, seasonal marketing at Mars Wrigley, said. “This year, we wanted to deliver even more smiles to consumers ahead of the holiday season with an early announcement of our festive new flavor combinations — white chocolate and pretzel in M&M’S White Chocolate Pretzel Snowballs, and almonds and toffee in Dove Milk Chocolate Toffee Almond Crunch.”

Both the M&M’s White Chocolate Pretzel Snowballs and Dove Milk Chocolate Toffee Almond Crunch Promises will be available in September.

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