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01/13/2021

Michelob Ultra’s hard seltzer gets organic twist

Michelob Ultra is the latest brand diving into the hard seltzer game.

Though the brand is looking to make its offering different from the rest by announcing that its hard seltzer has been certified organic by the USDA.

Available in three flavors — cucumber lime, spicy pineapple and peach pear — Michelob Ultra Organic Seltzer contains 0 g of carbs, 80 calories and has been filtered six times to remove impurities, the company said.

“We’re kicking off 2021 in a big way by bringing an innovative, first-of-its-kind organic option to the hard seltzer category for those who enjoy clean and refreshing flavors,” Ricardo Marques, global vice president of Michelob Ultra. “We believe that Michelob Ultra is uniquely positioned to win in the hard seltzer segment, not only because it's one of the hottest brands in the country, but also because it has unmatched equity as a high-quality brand. This is just the beginning of an exciting, action-packed year from Michelob Ultra, and we couldn't be more excited.”

Those interested in picking up Michelob Ultra Organic Seltzer can do so wherever the brand’s products are sold in 12-packs of 12-oz. cans and 25-oz. cans. Additional flavors will roll out later this year as well.

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