Mielle taps Angel Reese as the brand's newest ambassador
Mielle has signed LSU breakout star Angel Reese as its newest ambassador. This is Reese's first major beauty deal. Throughout the partnership, Reese's activation with the brand will include marketing, social media, events and a limited-edition product bundle.
Reese led the LSU Lady Tigers to a National Championship victory against the University of Iowa's Hawkeyes in the 2023 NCAA women's basketball March Madness tournament this past April. Reese was also named the Most Outstanding Player in the NCAA tournament. The 6 '3" stunner is known for her skills on the court and glam off the court, sporting long flowing tresses and "edges and lashes on fleek." In addition, Reese was recently featured in the 2023 Sports Illustrated Swimsuit Issue.
Mielle and Reese lead the charge in bridging the gap between sports and beauty. Reese has been outspoken about beauty and hair care brands missing out on opportunities to work with college athletes and athletes overall. In a recent interview, the "Bayou Barbie" gushed over her curls and shared that she'd love to work with Mielle. Noting Reese's affinity for the brand, Mielle reached out to the sophomore All-American, and an organic collaboration formed.
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"Athletes are the ideal beauty icons and brand ambassadors," said Reese. "I put it out there that I wanted to work with more beauty brands, and I'm so excited to be working with Mielle! I'm a longtime user and fan of the brand so this is the perfect partnership. I can't wait to share more with my fans and introduce my new Mielle bundle. The last several months have been a whirlwind. I feel really blessed."
Mielle's mission has always been to provide innovative, natural hair care options that help textured hair types grow and flourish while educating and engaging with consumers. "Angel is a rising star with bold beauty, confidence, strength and must-have edges who uses and genuinely loves Mielle products. Angel's fun personality and ability to connect authentically with her fans make her a perfect addition to the Mielle family. She is THAT girl, and we are so thrilled to have her as our newest ambassador," shared Mielle's founder and CEO, Monique Rodriguez.
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