Millie Moon diaper brand expands distribution to Target

Millie Moon’s collection of luxury diapers and wipes are making their Target debut.

The Los Angeles-based company recently shared that its products are launching exclusively at more than 1,700 of the retailer’s locations across the nation, as well as at Target.com.

Created to provide parents with high-performing diapers that ensures babies are protected and dry between changes, Millie Moon’s products are certified Target Clean, which highlights how its products are formulated without unwanted chemicals, the company said.

In addition, the brand announced that it will be giving back a portion of all proceeds to Reach Out and Read, a national early literacy nonprofit that helps families discover the enjoyment in reading together.

“It has never been more important for parents to cherish those little moments with their children following a turbulent 14-months,” Amelia Watson, global marketing manager at Millie Moon said. “Millie Moon Luxury Diapers were uniquely developed to give parents the peace of mind that their child is comfortable for longer, so they can spend more time making memories with their little ones and less time changing diapers.”

Currently, Millie Moon products are available for purchase with wipes retailing for $2.99 and a carton of diapers for $24.99 at Target stores and Target.com.