M&M’s, Christina Tosi launch limited-edition cookie
Mars’ M&M’s brand recently dropped a new crunchy treat, which has inspired a brand new delicious, limited-edition drop.
In the wake of the release of the Crunchy Cookie candies, which feature a crunchy center covered in milk chocolate and wrapped in a colorful candy shell, the brand announced a partnership with Milk Bar’s Christina Tosi.
Together, the two worked on the release of 100, one-time-only cookies that were inspired by M&M’s new candies.
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The limited-edition M&M’s x Christina Tosi Crunchy Cookie contains a vanilla cookie base studded with M&M’s Crunchy Cookie candies in the center and surrounded by mini, crispy chocolate chip cookies.
“Thinking up new and never-before-heard-of desserts is what I love to do, so the opportunity to develop a Mars cookie inspired by the new M&M’S Crunchy Cookie candies was a real treat,” Christina Tosi, founder and CEO of Milk Bar, said “The texture and crunch of M&M’S Crunchy Cookie is so unique, it was important to me that I designed the M&M’S x Christina Tosi Crunchy Cookie to include layers of crunch to mimic the M&M’S candy, so that each bite offers the ultimate crunchy cookie experience.”
To obtain the limited run of cookies, consumers can scan the QR code on the candy packs or visit MMS.com to sign up in order to be notified of when the cookies will drop. The window to claim will only be open for a limited time and will be based on a first-come, first-served basis, the company said.
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“M&M’S and Mars have long been committed to creating all kinds of colorful fun,” Allison Miazga-Bedrick, senior brand director at Mars Wrigley, said. “Celebrating the new M&M’S Crunchy Cookie flavor with a one time only, limited cookie drop together with Christina Tosi allows us to invite our Mars fans to get in on the fun and experience something unlike anything we’ve done before. M&M’S is a brand that believes fun is the most powerful way to help people feel that they belong, so Mars is thrilled to offer more moments of fun to our fans as we celebrate the launch of M&M’S Crunchy Cookie.”
In addition, the company also announced that it will donate $10,000 on behalf of the M&M’s x Christina Tosi partnership to support the students of Food and Finance High School, a culinary-focused high school in New York. The donation will be given through the Food Education Fund, a nonprofit organization that leverages experimental learning to prepare and empower culinary arts students to continue their education and cultivate sustainable careers, the company said.
M&M’s Crunchy Cookie is currently available nationwide and on MMS.com in single, share and sharing stand-up pouch sizes that retail from $.89 to $3.49.