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Moocho’s cheese shreds go dairy free

11/25/2020

Moocho is expanding its roster of plant-based dairy products.

New to the Hood River, Ore.-based company’s roster are the dairy-free cheese shreds.

Available in cheddar, mozzarella and fiesta blend, the cheese shreds are crafted using the fermented cultures and aging used in traditional cheese-making techniques, the company said.

“Category research suggests shoppers see a gap in the plant-based cheese category where brands haven’t been able to provide a taste and texture that people crave,” Jaime Athos, president and CEO of Moocho and its sister brand, Tofurky said. “Moocho aims to improve category perception and impress a market hungry for delicious, affordable and accessible plant-based options. As a category, we can do better now, with more ingredient options available.”

Made to melt and stretch as well as traditional dairy-based cheese, the new shreds are vegan, non-GMO, free of gluten and do not contain cholesterol, the company said.

The dairy-free shreds from Moocho are now available in 8-oz. bags that retail for $4.99 each at select grocery stores including H-E-B.

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