Mtn Dew thinks pink with Major Melon

Mtn Dew is getting a slight pink makeover.

The brand is embracing a brand-new color with the launch of its Major Melon beverage, which combines its well-known flavor with a twist of watermelon.

Also available in a zero-sugar option, this new launch of a permanent new addition in more than a decade, the company said.

“Watermelon is a truly transportive taste, evoking feelings of freedom and nostalgia,” Nicole Portwood, vice president of marketing at Mtn Dew said. “As a brand, Mtn Dew is always pushing the envelope to bring Dew Nation the next bold taste that they crave in a way only Dew can. We found watermelon to be the number one choice of flavors tested amongst our fans, and Mtn Dew Major Melon is our answer for those who are looking for a refreshing charge to keep them invigorated all day long.”

Available in 20-oz., 2-liter bottles and packs of 12-oz. cans, Mtn Dew Major Melon is available at retailers nationwide and online.