Nail

Tracking all of the latest trends within beauty can be about as simple as herding cats, but there undoubtedly are some niches within beauty that are making waves at food, drug and mass.


It is no secret that nail color is hot — red hot. Yet, nestled within the nail color segment is another rising star for the mass market. Enter at-home gel polish. Gel manicures are one of the more popular salon services in the professional market, and now beauty mavens can create the look at home — for a fraction of the price.


CAMP HILL, Pa. — A new campaign by Rite Aid is targeting nail polish customers.

The Camp Hill, Pa.-based retail pharmacy chain announced Thursday that it had launched the seven-week "Nail Extravaganza" campaign to engage beauty shoppers around the trend of using multiple nail polish shades.

ST. LOUIS — Cutex has introduced Advanced Revival, which, according to the manufacturer, marks the first innovation in nail polish remover formula in more than 15 years.

Advanced Revival combines an acetone-based formula with natural botanical nourishing oils for stronger, healthier nails, the company said.

EAST RUTHERFORD, N.J. — Health and beauty aid company CCA Industries announced on Wednesday that it narrowed its fourth-quarter loss and saw a boost in revenues as it celebrated the launch during the quarter of its new Nutra Nail Gel Perfect UV Free gel nail color brand.

Revenues for the quarter ended Nov. 30 totaled $11.8 million, compared with $10.2 million in the year-ago period. Net loss during the quarter was $3,433, compared with a loss of $697,500 for the fourth quarter 2010.

HAUPPAUGE, N.Y. — Red Carpet Manicure has announced that its at-home gel manicure system, Red Carpet Manicure, will be showcased at the Grammy Gift Lounge in Los Angeles on Feb. 9 to 11, where performers and presenters of the 54th Annual Grammy Awards will have an opportunity to indulge in the hottest nail art.

A team of celebrity manicurists will be on-site with Red Carpet Manicure’s “Amore 24,” an exclusive 24-karat gold nail polish, to treat Grammy presenters and performers.

NEW YORK — Hitting select Walmart locations is the new Piggy Paint nail polish for little girls.

The water-based, nontoxic, odorless, hypoallergenic and nonflammable nail polish is designed to deliver the thrills of a "big girl" manicure without harsh chemical ingredients or dizzying fumes.

There are five Piggy Paint SKUs that are being launched at the end of January in more than 1,400 Walmart stores across the United States. The kits retail for $3.98 and up.

NEW YORK — Coty’s Sally Hansen brand has teamed up with pop star Avril Lavigne to launch a limited-edition collection of edgy Salon Effects real nail polish strips designs.

The new Avril Lavigne Salon Effects real nail polish strips are inspired by the pop star’s signature energetic, no-frills attitude and straight-talking lyrics.

NEW YORK — Coty’s NYC New York Color brand is introducing in its spring 2012 collection the new Matte Me Crazy and Big City Dazzle Sparkle topcoat for nails.

With the new Matte Me Crazy topcoat, beauty mavens can move from shiny nails to matte for an instant dose of muted modern style by applying a coat of Matte Me Crazy.

Take nails from the office to after-hours with a quick-drying coat of sparkle with the Big City Sparkle topcoat. It can be applied to bare nails for sheer shine effect or layered over a nail color for a bold, eye-catching look.