Sleep, mood and stress supplement brand Natrol is launching its first-ever sleep aid supplement without melatonin. Soothing Night is designed to reduce occasional stress and anxiety and promote longer, better sleep, the company said.
"Consumers are looking for holistic sleep solutions, and while many have found melatonin to be their preferred sleep-aid supplement, a growing number are looking for melatonin-free options," said Harel Shapira, director of product management and innovation at Natrol. "Soothing Night is our latest innovation formulated to calm the mind and improve the quality of sleep so users can wake up alert and refreshed without melatonin."
[ A return to nature ]
Natrol said its recent study reveals that 67% of American adults report symptoms of irritability, stress and a lack of motivation after a night of poor-quality sleep. But the Soothing Night line, the company said, offers dietary supplement options for consumers looking for some extra help in supporting their sleep without using melatonin. This product line offers multi-functional benefits by promoting more restorative rest so users can sleep better, stress less and wake up revitalized to make the most of their day, the company added.
The product is available in capsule and blueberry-flavored gummy form:
Soothing Night Adults Capsules: It helps calm occasional stress for better, longer sleep and helps maintain healthy levels of mental clarity and alertness. The product also includes Lactium, a milk protein shown to help improve sleep quality and length; L-Theanine, which helps calm the mind and works with Lactium for a more restorative sleep; and a botanical blend of chamomile, lavender and lemon balm.
Soothing Night Adults Gummy: The product is designed to help reduce occasional stress and anxiety at bedtime and support longer, better sleep. It includes KSM-66 Ashwagandha, which helps to manage cortisol levels (aka The Stress Hormone), reduce the effects of stress and improve sleep quality over time.
All Natrol products are drug-free and non-GMO.
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