Nature Made debuts Zero Sugar Gummies

Nature Made is unveiling its new Zero Sugar Gummies line. 

"As demand for more personalized, sensory-forward consumption options continues to grow within the vitamin and supplement space—and sugar-free options remain top-of-mind for consumers in every aisle—Nature Made Zero Sugar Gummies makes the industry’s most popular form more accessible to consumers with varying nutritional preferences,” said Rhonda Hoffman, chief growth officer at Nature Made. “The expansion of Nature Made’s existing Gummies portfolio illustrates the brand’s unwavering commitment to delivering innovative, science-backed products that fit consumers’ lifestyle needs at every stage.”

[Read more: Nature Made debuts Advanced Multivitamin Gummies]

Comprised of five core offerings, the new launches include the Zero Sugar Multivitamin Gummies, Zero Sugar Vitamin C Gummies, Zero Sugar Vitamin D3 Gummies, Zero Sugar B-12 Gummies and Zero Sugar Melatonin Gummies

Each of the new products looks to help support immune and bone health, cellular energy, sleep and overall well-being, and also are a United States Pharmacopeia’s (USP) Verified Dietary Supplement, the company said. 

Nature Made Zero Sugar Gummies are now available online. The supplements will roll out to Amazon, Target, Walgreens and other major retailers nationwide in the coming weeks and months.