Nature Made unveils pickle-flavored multivitamin gummies

Nature Made is debuting Nature Made Pickle-Flavored Multivitamin Gummies. 

The company claims the gummies have a balance of salty and sour flavors and noted that it is the brand’s first-ever limited-edition vitamin flavor. 

Available now here while supplies last, these uniquely flavored vitamin gummies have been inspired by the game of pickleball.

“We know consumers are gravitating toward innovative vitamin forms and flavors to liven up their wellness routines and, as pickle-flavored products continue to spike in popularity, we’re excited to offer our take on the savory snack as a bold, unexpected addition to our leading gummy vitamin lineup,” said Rhonda Hoffman, chief growth officer at Nature Made. 

Hoffman added, “At Nature Made, we celebrate all activities that help people feel good about taking care of themselves—whether they’re picking up a surprising vitamin flavor or a new pastime that promotes proactive wellness. Pickleball embodies these sentiments so, as we formulated our first-ever limited-time-only flavor, Nature Made Pickle-Flavored Multivitamin Gummies offered a clear shot at nodding to the sport’s namesake while delivering on consumers’ appetites for enjoyable supplementing experiences.”

[Read more: Nature Made debuts Advanced Multivitamin Gummies]

To enhance the savory experience, the brand also is releasing its Nature Made Pickleball Capsule Collection, an exclusive drop of limited-edition activewear and lifestyle gear ranging from on-court attire and paddle bags to track suits, socks and more.

Nature Made curated this pairing on the heels of announcing its partnership with USA Pickleball, the National Governing Body for the sport, and becoming the “Official Vitamin of USA Pickleball,” to connect with consumers across the country ahead of the duo’s execution of community initiatives on a local level. 

Nature Made also is the Official Vitamin of the U.S. Open Pickleball Championships, one of the sport’s most prestigious tournaments, and will have an on- and off-court presence at the Naples, Fla., event this month where attendees will have a chance to try the brand’s limited-edition vitamin flavor firsthand and see which side of the court they stand on.

[Read more: FDA launches dietary supplement education initiative]

Nature Made Pickle-Flavored Multivitamin Gummies and accompanying Nature Made Pickleball Capsule Collection are available exclusively here beginning April 3, while supplies last. Key resources, tips and tricks courtesy of USA Pickleball are available to learn more about the sport.