Nature Valley’s Packed takes on a creamy, crunchy texture

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Nature Valley’s Packed takes on a creamy, crunchy texture


Nature Valley is taking traditional granola bars to the next level.

New to the Minneapolis-based company’s portfolio is Packed, a sustained energy bar that features three textures — creamy, crunchy and chewy.

“Through Packed, we want to make sustained energy approachable,” Scott Baldwin, business unit director, grain snacks at General Mills said. “Time and again, we’ve heard from consumers who want a delicious, affordable snack bar with feel-good ingredients that not only bring together a variety of textures, but can also offer long-lasting energy to help them get through their busy days. With the introduction of Packed, Nature Valley is proud to offer a snack bar that delivers on each of these desires.”

Featuring such energy-boosting ingredients as nut butter, nuts, almonds, sunflower seeds, pumpkin seeds, peanuts, cranberries and blueberries, the bars are available in two different varieties — peanut butter and cranberry, and almond butter and blueberry.

Made without the use of artificial colors or high fructose corn syrup, Nature Valley Packed snack bars can be found at most retail locations nationwide, as well as online, in a four-count box that retails for $4.49.