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07/01/2021

Nature’s Bounty launches Curated Combinations

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Nature’s Bounty is looking to take the questions out of daily supplement intake with its new Curated Combinations.

The company launched the line of four personalized nutrition packs that include vitamins and supplements needed to address specific health-and-wellness concerns.

Each pack, which contains 3 to 4 pills that are taken daily, are available in the following varieties:

  • Daily Essentials, featuring high-dose vitamin C for immune support, contains an advanced multivitamin for overall wellness and L-theanine for stress support;
  • Set the Foundation, consisting of CoQ-10 and essential minerals with vitamin D and ginkgo biloba. The assortment aims to tackle nourishment for the heart, mind and bones;
  • Master the Day, containing super B complex, ginkgo biloba leaf extract and high-dose vitamin C, looks to support cellular energy, mental alertness and immune health; and
  • A Good Night, highlighting a drug-free combination that aids relaxation and contains melatonin, L-theanine and magnesium to support a restful night's sleep.

“With 77% of consumers wanting to do more to stay healthy in the future, our Curated Combinations line will help give them the confidence, support and education they need when searching for vitamins and supplements catered to their personal wellness goals,” Nimit Bansal, senior director of innovation at The Bountiful Co., said. “We want nothing more than to help people live the healthiest versions of themselves, and we're excited to offer accessible mass personalization from a brand that people have come to trust and rely on.”

Currently, Nature’s Bounty Curated Combinations is available online at Amazon.com, and will be rolling out at CVS Pharmacy, Walgreens and Rite Aid shelves this year.

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