Vitamin and supplement maker Nature’s Truth is adding to its lineup of gummies with three new products. The Ronkonkoma, N.Y.-based company is debuting zinc, B-12 Energy and Probiotic Digestive Aid gummies.
“We are committed to expanding our gummy presence in key top growth segments to give consumers the full breadth of what they’re looking for,” said Kimberly Vigliante, Senior Vice President of Sales and Marketing at Nature’s Truth®. “Our gummies are adding new users to the category because people love the taste and trust our quality, making them a must-add incremental sales opportunity for retailers.”
The company has seen good results from its gummy products, including 402% growth in the 13 weeks ended June 19, according to Nielsen data.
The zinc gummies feature an extra-strength formulation with 50 mg per dose. B-12 Energy Gummies feature B-12 and other B vitamins, as well as ashwagandha and L-carnitine. Nature’s Truth noted that ashwagandha has seen significant growth during the 13 weeks ended June 19, marking a 312% increase. The Probiotic Digestive Support product contains 1 billion colony-forming units per gummy, including ginger and aloe vera.
The vegan-friendly, pectin-based gummies are sold in natural fruit flavors, and are free of GMOs, gluten, dairy and artificial flavors and sweeteners.