Nature’s Truth is set to expand its line of gummy vitamins with three products focused on children’s needs. The brand will be launching children’s multivitamin gummies, vitamin C gummies and elderberry gummies in the spring to meet retailer and consumer demand.
“Parents more than ever are looking for trustworthy vitamins their kids want to take,” said Kimberly Vigliante, senior vice president of sales and marketing at Nature’s Truth. “Many of us on the Nature’s Truth team are parents, too – we give these vitamins to our own kids because they’re made with the best ingredients and they are kid taste-tested and approved.”
The Ronkonkoma, N.Y.-based company said children's gummies have been a particularly big area of growth, with Nielsen data showing a 42% year-over-year increase in sales for the year ended Dec. 26, 2020 — outpacing the overall vitamin category growth.
“Our children’s gummies taste amazing – they’re made to please even the pickiest palates,” Vigliante said. “All our gummies for kids and adults are taste-tested again and again to ensure top-quality flavor and texture.”
The new gummies are vegetarian, non-GMO and free of gluten, dairy and artificial flavor. They sold in such natural flavors as berry burst and honey lemon