Nature’s Truth teams up with TRU-ID to test its botanical ingredients

David Salazar
Managing Editor
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Nature's Truth echinacea

Piping Rock Health Product’s wholesale division, Nature’s Truth, is debuting a unique approach to ensuring quality in its products. The Ronkonkoma, N.Y.-based company has partnered with TRU-ID to verify and identify botanical ingredients using its DNA-certification technology. 

“Nature’s Truth was built on a foundation of quality, innovation and technology,” said Kimberly Vigliante, senior vice president of wholesale sales and marketing at Piping Rock. “At Nature’s Truth, we are dedicated to providing our consumers with the highest quality products and ensuring truth in labeling is at our very core. By partnering with TRU-ID to DNA test our plant-based products, we are ensuring the purity and authenticity of these supplements. With DNA testing, there is no second-guessing.”

TRU-ID was established in 2014 as an independent DNA certification program based on research from the University of Guelph in Ontario, Canada. Nature’s Truth is partnering with the organization as part of its efforts to certify the purity and authenticity of its herbal supplement, as well as to set them apart in the category, the company said.