Nerds Gummy Clusters deliver varied textures, flavor profiles

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Nerds Gummy Clusters deliver varied textures, flavor profiles

07/22/2020

Nerds are taking on a brand new form.

That's right, the classic crunchy taste of the sweet treat is being revamped with added gummy clusters.

The new Nerds Gummy Clusters feature mini rainbow Nerds surrounding a fruity gummy center.

“Nerds has driven significant growth in the past year, and with research showing that consumers are seeking fun and multi-textured candy, our team came together to deliver the fun of our Nerds Candy in an innovative and poppable way,” Katie Duffy, vice president of marketing at Ferrara Candy, said. “Our team of 'nerdy' developers, engineers, researchers and marketers set out to create these bite-sized bundles that combine a fruity gummy with a punch of crunch for a delightful combination in every Nerds Gummy Clusters bite.”

Delivering multiple textures and flavor profiles with every bite, Nerds Gummy Clusters will be available in the rainbow option in August.