Nestlé's Vital Pursuit brand hits shelves nationwide
The new Vital Pursuit brand from Nestlé, designed to provide dietary support to GLP-1 users and consumers focused on weight management, is now available at retailers nationwide including Walmart, Target and Kroger. The line includes portioned meals high in protein and nutrients like vitamin A, vitamin C, potassium, calcium or iron.
"Through our nutrition expertise and consumer-centric approach, we identified a need for a new line of products that delivers great taste and functional benefits to GLP-1 users or those otherwise managing their weight," said Kristen Stoehr, registered dietitian and vital pursuit brand manager. "We want Vital Pursuit to be your ally in creating lasting lifestyle changes and protecting your hard-earned progress.”
[Read more: Nestlé Health Science unveils GLP-1 nutrition support]
Each weight management journey for GLP-1 users is personal, but the common thread continues to be the importance of consuming a nutritious diet through smaller portions. Vital Pursuit delivers the nutrients this consumer group needs with thoughtfully portioned products that offer at least 20 grams of protein, great taste, and options with vibrant vegetables.
The new line offers 14 frozen meals and take just minutes to prepare. The current portfolio includes:
- Southwest Style Chicken Fajita Sandwich Melt
- Cauliflower Crust Pepperoni Pizza
- Garlic Herb Grilled Chicken Bowl
- Cauliflower Crust Three Meat Pizza
- Grilled Chicken Chipotle Bowl
- Southwest Style Beef Taco Bowl
- Chicken Spinach & Artichoke Sandwich Melt
- Vermont White Cheddar Mac & Broccoli Bowl with Cavatappi Protein Pasta
- Air Fryer Meal Teriyaki Chicken
- Air Fryer Meal Maple Balsamic Chicken
- Cauliflower Crust Three Cheese Pizza
- Cauliflower Crust Chicken Bacon Ranch Piada
- Cheese Lovers Pizza
- Chicken Mozzarella Flatbread
[Read more: Nestlé Health Science to acquire Vowst from Seres]
“People taking these medications not only have a decreased appetite, but they must adjust their diets with a sharper focus on smaller portions, while also prioritizing beneficial nutrients for their health,” said Marlene Schmidt, registered dietitian and senior health and wellness manager at Nestlé. “To complement these eating habits, we’re striving to take the guesswork out of mealtime with thoughtfully portioned, nutritious, accessible options.”
Vital Pursuit was designed to accommodate diverse dietary and lifestyle needs, including vegetarian and gluten-free meals. The line also includes several air fryer ready items.
In 2025, the brand is targeting a new ready-to-drink beverage with 30g of protein and no added sugar.
Vital Pursuit can be found in the frozen aisle for a suggested retail price of $4.99 and under (prices may vary by retailer).