New gummy from vitafusion targets brain health

Leading gummy vitamin brand vitafusion is entering the brain health category with its latest product. The Ewing, N.J.-based Church & Dwight brand is introducing Brain Food, a supplement that contains ashwagandha, phosphatidylserine and B vitamins in an effort to support the brain with key nutrients. 

“Proactive brain nourishment is essential for holistic health and wellness, and that’s why we formulated a gummy supplement that fuses together ingredients to help with both stress and focus,” says Michael Vercelletto, vitafusion marketing director. “Believing in 'delicious nutrition for all,’ we're thrilled to bring innovation into the brain health category and address unmet consumer needs by providing a gummy supplement with the signature delicious taste and great value of vitafusion.”

Brain Food is formulated in a natural blueberry flavor that is free of artificial flavors, high-fructose corn syrup, luten, dairy and synthetic dyes. Each serving delivers 125 mg of ashwagandha, 100 mg of phosphatidylserine, 250 mg of vitamin B-12 and 10 mg of vitamin B-6. 

The product is sold in 50-count bottles at most retailers for a suggested price of $16.99. Exclusive to Walmart is a 60-count bottle sold for $18.98.