New Products

GREENSBORO, N.C. — As a brand that got into the business on the ground floor, blu is positioned to continue its role as a major player in the electronic cigarette category. “The electronic cigarette category is seeing a rapid growth in awareness, trial and usage among adult smokers,” said blu eCigs president Jim Raporte. “As consumer awareness and product trial continue to grow, blu eCigs expects to maintain its market leadership position and contribute to the responsible development of the product.”

PITTSBURGH — Mylan has launched a generic drug for preventing rejection of transplanted organs, the company said Thursday.

The generic drug maker announced the launch of mycophenolic acid delayed-release tablets in the 180-mg and 360-mg strengths. The drug is a generic version of Novartis' Myfortic. As the first company to file a completed regulatory approval application for the generic, Mylan is entitled to 180 days in which to compete exclusively against Novartis' product before the Food and Drug Administration can approve additional generic versions.

PRESTON, Wash. — Sparkling Ice, part of the TalkingRain portfolio of beverages, will expand its line of zero-calorie sparkling waters with the addition of two new flavors. Starting this month, consumers will get to indulge in Cherry Limeade and Strawberry Watermelon.

Sparkling Ice Cherry Limeade mingles the sweetness of cherries with the tanginess of lime to provide a bold flavor, while Strawberry Watermelon joins two summertime favorites for a refreshment that can be enjoyed year-round.  

NEW YORK — The Winning Combination this summer launched Vitamints, a vitamin and mint combination that helps consumers meet their recommended dietary intakes and freshen breath at the same time. One tablet taken four times daily helps provide the recommended daily allowance of several vitamins and minerals. Vitamints are available in five varieties, including immunity health, energy, calm, focus and a multi for women.

NEW YORK — No bleeding or feathering! That’s just one of the great things about the new City Proof  Twistable Intense Lip Color by N.Y.C. New York Color.   

Packaged in a twistable chubby stick, this lip color is highly pigmented and will outline lips without bleeding or feathering. It is available in twelve shades and promises to last for up to five hours.

These products will be available on retail shelves in March and will retail for $2.99 each.

NEW YORK — Want to flaunt the results of your at-home mani?

Mani Diaries is a free iPhone app that allows users to track, manage and share their manicures and pedicures. It is basically social media for nails.

MARINA DEL REY, Calif. — Consumers who purchase the ultra-rich Out of Africa Hand Cream — which is a natural formula made with 20% of unrefined shea butter — contribute 15 cents with each purchase to help provide education to women and children in West Africa. A January relaunch will bring back the vanilla fragrance.

RAMON, Calif. — On a journey to bring fun and innovation to the hair accessories segment is TonyTail, which has more than 300 hair accessories and aims to add new products about every six months.

Products include its Mane Stain temporary hair color, which is simply brushed onto dry hair with an applicator; Clip-n-Dipped Ends, which are color-blended, faux-hair extensions; and iron-on jewels to add sparkle to hair.