New Products

MADISON, Wis. — Oscar Mayer announced this week the addition of five new hot dog innovations featuring bacon, sausage, chicken breast, lean and extra lean varieties available this summer.

Beginning in June, consumers nationwide will be able to purchase two Oscar Mayer hot dogs perfect for the summer grill, including the Bacon Dog and Smokies Smoked Sausages.

MINNEAPOLIS — Superheroes like Superman, Batman, Green Lantern and others will be showing up at Target stores this summer.

The mass merchandise retailer has signed a deal with Warner Bros. Consumer Products and DC Entertainment to introduce Justice League merchandise. Other characters in the comic franchise include Aquaman, Cyborg, The Flash and Wonder Woman. The collection will appear at all Target stores on Sunday and will include products like melamine dinnerware, sand toys and beach towels. Financial terms of the deal were not disclosed.

NEW YORK — Vichy Laboratories, in conjunction with the kickoff for National Women's Health Week, today announced the launch of new additions of skin care products for 50-something women designed to address the signs of hormonal aging.

MEMPHIS, Tenn. — Butterball has entered a licensing agreement with Monogram Food Solutions, LLC, a Memphis, Tenn.-based manufacturer of processed meat, to launch a new line of turkey meat snacks featuring jerky, turkey bacon jerky, turkey nuggets and turkey snack sticks.

BATTLE CREEK, Mich. — Pop-Tarts has "Gone Nutty" with the newest addition to its line of breakfast pastries launching two new varieties of peanut butter-filled items after high customer demand.

"Peanut butter has long been the most requested flavor by our fans," said Dick Podiak, director of marketing for Pop-Tarts. "We think everyone will agree it was worth the wait once they taste these delicious new varieties."

MIAMI LAKES, Fla. — Fuse Science on Thursday announced extended distribution for its PowerFuse and ElectroFuse energy drops across select Walgreens stores in the Ponte Verde, Fla., market for the Players Championship Tournament. Point-of-purchase displays feature NFL's Arian Foster and David Ortiz of MLB's Boston Red Sox. 

The Fuse Science distribution strategy is focused on rolling out product lines within Walgreens locations situated near select PGA tournaments around the country up until, and including, the 2013 U.S. Open in June.

SILVER SPRING, Md. — The Food and Drug Administration has approved a new treatment for chronic obstructive pulmonary disease, the agency said Friday.

The FDA announced the approval of Breo Ellipta (fluticasone furoate and vilanterol), a once-per-day inhaler made by GlaxoSmithKline and Theravance for long-term treatment of COPD, which includes chronic bronchitis and emphysema.

AKRON, Ohio — With the successful launch of Purell Advanced hand sanitizer last year, Purell Consumer has helped bring some excitement back to the category.

Sales of Purell's core brand were up 28% to $31.1 million across total U.S. multi-outlets for the 52 weeks ended March 24, according to IRi, with Purell Advanced adding more than $10.3 million.