New Products

LOS ANGELES — Superfruit cocktail manufacturer VeeV Spirits is bringing a ready-to-drink cocktail to the market that consumers can feel good about. VeeV VitaFrute Cocktails combine VeeV Acai Spirit with fresh ingredients for a certified organic, all-natural drink that just needs to be poured over ice to serve.

Available in margarita, lemonade and cosmopolitan varieties, VitaFrute Cocktails are 30-proof and contain less than 125 calories per 3-oz. serving.

HAMPSHIRE, Ill. — A remedy for odors that lurk in trash cans has entered the market.

Trash Dash, a new item marketed under the BestAir brand, is a sodium bicarbonate-based product that is designed to enhance indoor air quality and add a fresh scent to trash or recycling containers by absorbing odors.

CINCINNATI — Kroger has introduced a new private-label brand that's designed to take the guesswork out of food selection by providing shoppers with access to nearly 250 "honest, easy and affordable items for simply better living."

NEW YORK — Generic drug maker Sandoz has launched an authorized generic version of a drug used to treat hypertension.

The generics division of Swiss drug maker Novartis announced the introduction of valsartan and hydrochlorothiazide tablets, a generic version of Novartis' Diovan HCT. Novartis will continue marketing the branded version of the drug, which had sales of $2.3 billion in 2011 together with Diovan (valsartan).

TARRYTOWN, N.Y. — The Food and Drug Administration has approved a drug for treating a complication of a disease that results from vein blockages in the eye.

Regeneron Pharmaceuticals announced the approval of Eylea (aflibercept) for treating macular edema following central retinal vein occlusion, or CRVO. Eylea already was approved for treating neovascular age-related macular degeneration, another eye disease.

BATTLE CREEK, Mich. — Kellogg's is celebrating fall with a new lineup of products.

IRVINGTON, N.Y. — Prestige Brands on Monday announced the launch of Goody's in a caplet format. The pain reliever had long been sold as a powder. 

NEW YORK — Organic food brand Happy Family has introduced a new line of low-calorie, on-the-go snacks and treats.

The company said its Happy Squeeze brand offers 10 new portable pouches for both kids and adults under four lines: Happy Squeeze Super, Happy Squeeze Coco, Happy Squeeze Fruit and Veggie Twist and Happy Squeeze Treat.

• Happy Squeeze Super combines such superfruits as acai, pomegranate and kiwi with the super grain salba. It is available in pomegranate, blueberry and apple; acai, grape and apple; and kiwi, banana and apple varieties;