New Voss Plus features minerals, electrolytes

Voss is stepping into the functional water category with a new line of premium water — Voss Plus.

Containing a blend of 74 trace minerals and electrolytes sourced from the coastal seas of Iceland, the beverage also uses Aquamin, which is a plant-based multi-mineral complex that is derived from seaweed and absorbs trace minerals from surrounding seawater.

To help with the launch, the company is shipping resources to distribute 602,436 bottles of Voss Plus to various hospitals and relief organizations supporting first responders fight against the pandemic, as well as individuals and families in need.

“We are committed to ensuring that our products are available to those who need it most,” Glenn Hartman, the chief executive officer of the Americas at Voss said. “With the launch of Voss Plus coinciding at a time when hydration and readily available bottled water is critical, we are honored to debut the product while offering our support to the thousands of doctors, nurses and other first responders working tirelessly each day to fight the pandemic on the frontlines.”

Voss Plus bottles feature 100% recyclable packaging, are made with high-grade, BPA free and 100% recycled PET plastic and also contain food-grade recyclable plastic caps, the company said.

“At Voss, we pride ourselves on providing premium water products of the purest quality, while striving to protect the environmental resources from which they originate. Voss Plus is our first offering to feature a 100 percent recycled PET bottle, so consumers can feel good not only about what they are putting into their bodies, but also into the environment,” Hartman said. “As consumers continue to seek more on-the-go options to fuel their active lives, there is increased demand for premium, functional water products, and we see tremendous growth opportunity for Voss in the thriving functional water category.”

Voss Plus is available in 850-ml single bottles and packs of six that can be found in-store at select retailers nationwide and at vosswater.com.