New World Natural Brands announced that it has acquired 18.21 Man Made.
18.21 Man Made is a men’s grooming company that draws inspiration from the bootlegging of the prohibition era in America.
Founded by Angel del Solar, Aston LaFon and David del Solar, its products contain such custom-crafted aromas as its signature Sweet Tobacco.
“The team at 18.21 Man Made is honored that New World Natural Brands shares our aspirations to Spoil Him with 18.21’s top-shelf grooming goods,” 18.21 co-founder, Aston LaFon said. “We are grateful to gain New World’s commitment, resources and expertise which, will elevate our brand offering, strengthen our distribution relationships, overcome key challenges and provide the business with a better chance to scale quicker and more efficiently. We are happy to celebrate every customer that has or will contribute to the growth of 18.21 along this journey; thank you all for making this dream a reality.”
The company will work with 18.21 to evolve and meet consumer demands of being safe, clean, cruelty-free and sustainable, the company said.
“We are delighted to announce the acquisition of 18.21 Man Made, the dynamic fast-growing premium male grooming brand that is beloved by consumers. The 18.21 Man Made brand has experienced incredible growth momentum in the professional, specialty beauty and online channels," Shannon Curtin, CEO of New World Natural Brands, said. “We see tremendous value creation ahead through our existing channels as well as new international markets. New World’s strong capabilities and expertise in every channel of distribution will enable 18.21 Man Made to reach its full potential. We are thrilled to welcome Angel, Aston, David and the entire 18.21 Man Made team into the NWNB family.”