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News Briefs

  • 5/24/2022

    SkinnyDipped rolls out strawberry lemonade almonds

    skinnydipped strawberry lemonade almonds

    SkinnyDipped is debuting its new refreshingly tangy, limited-edition flavor.

    Strawberry lemonade almonds are thin-dipped in lightly sweetened yogurt and kissed with real lemon and berry, the Seattle-based company said.

    Made without the use of artificial ingredients, the almonds are gluten free, non-GMO, kosher and contain almonds sourced from certified bee-friendly farms.

    In addition to launching this new variety, SkinnyDipped is releasing a Beach, Don’t Kill My Vibe bundle, which includes strawberry lemonade and lemon bliss almonds, a tote bag, and branded stickers.

    “Strawberry lemonade is the perfect extension for us since we’re all about creating amazingly delicious flavors that are both familiar and unique,” said Breezy Griffith, SkinnyDipped’s CEO and founder. “It’s an even more summery and nostalgic riff on lemon bliss, which people go crazy for! We’re already seeing a ton of excitement and can't wait for more people to try it.”

    Consumers can find the strawberry lemonade almonds in a 3.5-oz. pouch that retails for $4.99 at such locations as HelloFresh, Kroger, H-E-B and Hungryroot. The Beach Don’t Kill My Vibe bundle retails for $14.99 at Amazon.

  • 5/24/2022

    O Positiv debuts menopause supplement

    o positiv meno

    With its latest product, Meno, O Positiv is looking to help alleviate common symptoms of menopause.

    Meno is an all-natural and hormone-free capsule formulated with such ingredients as black cohosh, ashwagandha, chaste berry, vitamin D3 and vitamin B6, the company said.

    “Following a hysterectomy, menopause hit me like a ton of bricks,” said co-founder Mary Kay. “I was desperate to find a natural, hormone-free menopause solution, but there was nothing available. The effective, premium ingredients in Meno have truly helped me feel like myself again. It's possible to be unaffected by menopause symptoms, live your life and feel great — that’s the reason why we created Meno!”

    Designed to help combat hot flashes, night sweats, occasional sleepiness and mood swings, Meno also may aid in improving sexual function, promoting calcium absorption and immunity support, the brand said.

    Available in a bottle that contains 30 servings, O Positiv’s Meno retails for $34.99 online.

  • 5/20/2022

    Lenny & Larry’s packs protein, probiotics in The Complete Kickstart Bar

    Lenny & Larry’s Complete Kickstart Bar

    Lenny & Larry’s wants to help consumers get a jump-start on their morning nutrition with a breakfast bar that’s packed with protein and probiotics.

    Complete Kickstart Bar, a soft and chewy breakfast bar, contains 8 g of plant-based protein, probiotics for immune support and 14 g of whole grains. In addition, the vegan and kosher bar is Non-GMO Project Verified and made without the use of high fructose corn syrup, artificial sweeteners or sugar alcohols, the company said.

    “We’re thrilled to present a new breakfast option for consumers based on the market’s demand for plant-based protein and immunity support,” said Lenny & Larry’s CEO Jolie Weber. “Lenny & Larry’s continues to be an innovative brand that creates new products based on unmet consumer needs. Receiving feedback from our consumers is crucial to our business and part of our brand’s commitment to research and development, setting us apart from others in the category.”

    The bar is available in four flavors — blueberry lemon, apple cinnamon, banana chocolate chip and cranberry white chocolate-flavored chip. Consumers can find the apple cinnamon and blueberry lemon flavors on the company’s website in a four-count box that retails for $5.49. Kroger will also carry the two flavors beginning June 12.

  • 5/20/2022

    Dove takes sustainable turn with Care by Plants Deodorant

    dove care by plants teaser

    Dove is introducing a new line of personal care products that are made with 99% natural origin ingredients and 100% natural origin fragrances from essential oils.

    The new Care by Plants Deodorant range is the brand’s first ever natural-origin, plant-based deodorant, which features a distinct formula that harnesses the power of plants combined with its care expertise, the company said.

    Made with formulas that use the same testing methodologies as the rest of Dove products, the new line of deodorants also works to hydrate and restore the skin’s moisture for renewed radiance and softness, according to Dove.

    Available in eucalyptus, lemongrass, sandalwood and tea tree fragrances, the vegan line, which is free of parabens and aluminum, retails for $9.99 each.

  • 5/19/2022

    Hot Pockets simplifies lunch prep with Deliwich

    hot pockets deliwich

    Hot Pockets is taking the work out of lunch prep with its first-ever sandwich that does not require a microwave.

    Deliwich, which features full slices of deli meat and real cheese, is wrapped in a soft roll that can be taken on the go frozen, the company said.

    The convenient thaw-and-eat sandwiches are available in cheddar and ham, turkey and Colby, cheese melt, and pepperoni and mozzarella varieties.

    “New Hot Pockets Deliwich is a high-quality sandwich with a little more ‘chill’ and major convenience for busy parents and their kids,“ said Andy Godish, brand marketing manager of the Hot Pockets brand. “Deliwich offers an easy, great-tasting lunchbox option that stays fresher longer and is always ready to enjoy by the time lunch rolls around.”

    Each box of Hot Pockets Deliwich contains four individually wrapped sandwiches that retail for $7.49 at select retailers nationwide.

  • 5/18/2022

    Hyland’s Naturals’ new brand identity reflects focus on VMS category

    hyland's naturals new group teaser

    Hyland’s Naturals has rebranded its look with a new campaign, identity, logo, website and media launch set to reflect its growing consumer health products portfolio and strategy focused on the vitamins, minerals and supplements category.

    As part of this refresh, the company announced that it will launch more than 20 new natural wellness products in the coming year that address the growing demand for natural and effective health products.

    “While our business has transformed and grown dramatically over the past several years, it became clear that our customer needs were changing and we have not evolved at the same pace; we needed to accelerate our innovation platform to meet their needs," said CEO Will Righeimer.

    The new logo reflects the company’s new modern outlook, which focuses on natural wellness and family-friendly, as well as its clean approach to all products. With its new brand colors, Hyland’s Naturals focused on clean and crispy hues, specifically with the clean white backgrounds to the rich blue and green, the company said.

    “The rebranding of Hyland’s Naturals reflects a change both inside the company and out, with a strategy focused on innovation and expanding our consumer health category leadership while building upon our rich history and significant brand awareness,” Righeimer said.

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