News Briefs

Cinnamon Toast Crunch is adding a hint of sweetness and heat to the breakfast aisle with its new CinnaFuego Toast Crunch.

The cereal, which combines sweet cinnamon and fiery spices including spicy pepper, looks the same as the original cereal, the brand said.

“CTC is always looking to give our fans the most absurd and exciting experiences,” said Mindy Murray, General Mills senior marketing communications manager. “So when we were thinking about what to do next, we realized snack time was a moment that could be spiced up. We can’t wait for CTC lovers to try CinnaFuego, and if they dare, eat it with some milk for breakfast.”

Sold in a resealable pouch, CinnaFuego Toast Crunch will be available on August 12 exclusively at Walmart.com for a limited time.

Although summer is still in full swing, Nestlé Toll House already has fall on the brain.

The brand recently shared that it will be bringing back its fan-favorite seasonal cookie doughs for a limited time in August.

Two flavors making a comeback include:

• Pumpkin Spice Cookie Dough: A blend of sweet pumpkin spice flavor and premier white morsels; and
• M&M’s Ghoul’s Mix Sugar Cookie Dough: A sweet sugar cookie dough with colorful M&M’s Ghoul’s Mix.

Retailing for $3.49 each, consumers can find Nestlé Toll House’s Pumpkin Spice Cookie Dough and M&M’s Ghoul’s Mix Sugar Cookie Dough at grocery stores and mass retailers nationwide.

Nobelpharma America is introducing Hyftor (sirolimus topical gel) 0.2%, the first FDA-approved topical treatment for facial angiofibroma associated with tuberous sclerosis complex for patients 6 years and older.

The company made the introduction at the 2022 World TSC Conference at the Hilton Anatole Hotel in Dallas from July 28-31, 2022.

TSC is a rare genetic disease that affects approximately one in 6,000 live births. Nearly one million people worldwide are estimated to have TSC, with approximately 50,000 in the United States. TSC causes non-cancerous tumors, or hamartomas, to form in vital organs, including the skin.

It may also cause facial angiofibromas, which are pink or red bumps usually located on the cheeks, nose and chin that may cause bleeding, itching, redness and significant disfiguration without treatment. Many individuals with TSC also present with autism, epilepsy and other neuropsychiatric disorders. 

"We anticipate that we will be able to have robust discussions with healthcare professionals and individuals with TSC who are interested in learning more about Hyftor," said Yoshiki Kida, president and CEO of Nobelpharma America. "We also will have the opportunity to explain the services Nobelpharma will offer the community through our new patient access program, Nobelpharma Connect."

Nobelpharma Connect is a patient hub where patients may learn about eligibility and enrollment in access programs including assistance program, copay program and other support services.

Nobelpharma will begin providing Hyftor through a network of specialty pharmacies in August.

"Nobelpharma is committed to advancing the scientific understanding of TSC and delivering new options to individuals and families impacted by this disease," Kida said. "As we introduce Hyftor, we look forward to strengthening our relationships within the patient community, maintaining a dialogue and listening to their experiences to help shape the future of research and treatment."

Preparation H has launched a brand-new easy-to-use touch-free spray that could help consumers obtain convenient and fast relief from hemorrhoids.

The Rapid Relief Spray with Lidocaine delivers fast numbing and alleviates pain, itching and burning to help users get back to being comfortable, the brand said.

Featuring a combination of maximum strength lidocaine and phenylephrine to create a soothing protective layer, the spray is non-messy and easy to apply at any angle to help numb hemorrhoids on contact and help reduce swelling.

Available in a 3.8-oz. bottle that retails for $19.99 and a 4.5-oz. size for $22.49, Preparation H Rapid Relief Spray with Lidocaine can be found at leading retailers.

JoySol, part of Herbal Brands, said the newly introduced CBD Daily Care System is a trio of oil drop blends that provide physical and mental support to help users feel more prepared, focused and at peace throughout the day, the company said.

Each product in the line is formulated with a dose of broad-spectrum CBD, a proprietary terpene blend and other ingredients. Offering benefits that are specific to the time of day it is intended for use (morning, midday and evening), the products help users manage and move on from everyday stress and feel ready to engage in all the summertime activities you love, the brand said.

The collection includes Daily A.M. Oil Drop Blend, Daily Boost Oil Drop Blend and Daily P.M. Oil Drop Blend. Each blend retails for $49.99.

Hemp-CBD product brand CBD Move Free and Rise Nation workout studios have joined forces to produce a new balm that helps Rise Nation clients and workout enthusiasts delay the onset of muscle soreness and exercise-induced muscle damage.

A new product within the CBD Move Free line, the balm is made with 1,500 mg of CBD and was designed with Rise Nation’s high-intensity classes in mind. The product will be sold in the New York City, Dallas, Chicago and Cleveland Rise Nation locations to start, with plans to distribute the balm to the other Rise Nation studios.

The Rise Nation product is available now for purchase directly on the brand’s website, cbdmovefree.com, as well as in Rise Nation’s New York City and Cleveland locations.

“I’ve been using CBD Move Free balms with my clients to help them soothe sore muscles and relieve post-workout inflammation for a while now, so I was eager to work with the team to release a branded product of my own,” said Jason Walsh, expert trainer and owner of Rise Nation. “The Rise Nation experience is unlike anything else in the fitness industry, and adding a specialty product like this to the mix guarantees it will stay that way.”