Bausch + Lomb is unveiling enhanced Ocuvite Adult 50+ eye vitamin with 30 mcg of vitamin D, an antioxidant the company touts as proven to help support healthy cell function, which is key to protecting eye health.
The enhanced Ocuvite vitamin will replace the currently offered Ocuvite Adult 50+.
“Daily stressors, including smart phones, sunlight and screens, can impact the eyes,” said Joe Gordon, president of global consumer, surgical and vision care at Bausch + Lomb. As people age, the natural filter in the eyes may weaken and leave the eyes more vulnerable to stress,” said Joe Gordon, president of global consumer, surgical and vision care at Bausch + Lomb.
“The enhanced Ocuvite with vitamin D builds upon our original Ocuvite Adult 50+ vitamin to help replenish key nutrients that help protect the health of the eyes, particularly as people age,” he said. We are committed to finding ways to enhance our portfolio to continue to address the evolving needs of eye care professionals and patients.”
Many multivitamins do not have all three essential eye health nutrients —lutein, zeaxanthin and omega-3s — in the right levels to properly support eye health. Additionally, 42% of Americans have insufficient levels of vitamin D1, which is important for eye health.
“Many people do not realize that the eyes lose key nutrients as they age, which can leave them vulnerable to environmental and other daily stressors and lead to eye health issues,” said Jeffry Gerson of Grin Eye Care in Kansas City, Mo. “I am pleased to recommend the new enhanced Ocuvite with vitamin D to my patients to ensure their eyes are provided the ingredients they need to help counteract the stressors in our daily lives.”
The enhanced Ocuvite with vitamin D will be available at major retailers nationwide in the vitamin aisle starting in October, with a suggested retail price of $12.85 in a 50-count bottle.