News Briefs

Reese’s continues to innovate its classic chocolate and peanut butter cups with a launch that features its signature cereal bites.

The Reese’s Big Cups Stuffed with Reese’s Puffs cereal features its classic peanut butter and chocolate with peanut butter and chocolate cereal pieces.

“Collaborations are quite popular, but what we are about to unleash is next level. We knew the ultimate mashup was already within the Reese’s universe, so we made it happen,” said Henry Hancock, senior associate brand manager at Reese’s. “We’re taking chocolate and peanut butter fandom to a new stratosphere by adding Reese’s Puffs cereal to our Reese’s Big Cup.”

Consumers can find Reese’s Big Cups Stuffed with Reese’s Puffs cereal at retailers nationwide beginning in November.  

Nexxus is working to help consumers achieve salon-quality hair results at home with two new product launches.

The latest in hair care from the brand includes:

• Keraphix Damage Repair Treatment Cream: A reparative fiber bonding cream that works to repair and prevent split ends. It provides heat protection, reduces unwanted frizz and aids in speeding up blow dry time. Its unique bonding technology strengthens hair, leaving it shiny, soft and appearing healthier; and
• Humectress 360 Perfector: A light, moisturizing leave-in that aids in renewing any hair texture. This multiple-benefit cream also provides a premium 20-benefit formula that will leave hair revived and silky, with improved elasticity and preservation of natural proteins.

Nexxus’ Keraphix Damage Repair Treatment Cream retails for $20.99 and Humectress 360 Perfector retails for $19.99 exclusively at Amazon.

AllianceRx Walgreens Pharmacy has achieved reaccreditation through the Accreditation Commission for Health Care for specialty pharmacy services.

Accreditation is a process through which healthcare organizations demonstrate compliance with national standards. Accreditation by ACHC reflects an organization’s dedication and commitment to meeting standards that facilitate a higher level of performance and patient care.

“AllianceRx Walgreens Pharmacy has always placed patient care in the highest regard,” said Jodi Sibell, director of accreditation and document management. “Achieving reaccreditation reaffirms our team members’ dedication to providing the highest standards of care for our patients.”

ACHC accreditation occurs every three years and will be effective for AllianceRx Walgreens Pharmacy specialty pharmacy until Sept. 15, 2025. In addition to ACHC, AllianceRx Walgreens Pharmacy’s specialty and home delivery pharmacies are accredited by URAC and the National Association of Boards of Pharmacy.

Fall is officially in full swing and Bare Performance Nutrition is getting into the spirit of the season by debuting a limited-edition whey protein flavor — pumpkin spice.

Offering pumpkin spice flavors without excess sugar or calories, the whey-casein protein blend contains 25 g of protein per serving and can be added to cold water, milk, milk substitute, smoothies and baking products, the company said.  

“There is such a craze around pumpkin spice everything that we not only knew we needed to, but had to, create our own version that tastes amazing, but is a much healthier option,” said Nick Bare, founder and CEO of BPN. “Our pumpkin spice whey protein is insanely delicious and still gives you all those nostalgic fall feelings. Your search for the perfect fall-flavored protein is over.” 

Retailing for $44.99, Bare Performance Nutrition’s pumpkin spice whey protein contains 27 servings per container and can be purchased online.

M&M’s is adding a hint of cold brew to its signature milk chocolate candies.

The M&M’s Caramel Cold Brew sweets were formulated to offer consumers a combination of smooth, robust coffee flavors with sweet and chewy caramel, the company said.

“More and more coffee drinkers are exploring new flavor combinations, with cold brew ranking as one of Gen Z’s most purchased drinks. Mars’ M&M’s brand decided to tap into the booming cold brew coffee scene and pair it with a confectionary favorite — caramel,” said Allison Miazga-Bedrick, senior marketing director at Mars Wrigley. “The result? A fun twist to an on-trend favorite that delivers an exceptional coffee flavor experience, all within a classic bag of M&M’s — perfect to enjoy on the go while catching up with friends or sharing a taste of the M&M’s Caramel Cold Brew candies to make new ones.”

Consumers can find M&M’s Caramel Cold Brew candies at retailers nationwide beginning in February 2023 in single-size, share-size and sharing-size stand-up pouches with prices ranging from $1.19 to $4.99.

Bausch + Lomb is unveiling enhanced Ocuvite Adult 50+ eye vitamin with 30 mcg of vitamin D, an antioxidant the company touts as proven to help support healthy cell function, which is key to protecting eye health.

The enhanced Ocuvite vitamin will replace the currently offered Ocuvite Adult 50+.

“Daily stressors, including smart phones, sunlight and screens, can impact the eyes,” said Joe Gordon, president of global consumer, surgical and vision care at Bausch + Lomb. As people age, the natural filter in the eyes may weaken and leave the eyes more vulnerable to stress,” said Joe Gordon, president of global consumer, surgical and vision care at Bausch + Lomb.

“The enhanced Ocuvite with vitamin D builds upon our original Ocuvite Adult 50+ vitamin to help replenish key nutrients that help protect the health of the eyes, particularly as people age,” he said. We are committed to finding ways to enhance our portfolio to continue to address the evolving needs of eye care professionals and patients.”

Many multivitamins do not have all three essential eye health nutrients —lutein, zeaxanthin and omega-3s — in the right levels to properly support eye health. Additionally, 42% of Americans have insufficient levels of vitamin D1, which is important for eye health.

“Many people do not realize that the eyes lose key nutrients as they age, which can leave them vulnerable to environmental and other daily stressors and lead to eye health issues,” said Jeffry Gerson of  Grin Eye Care in Kansas City, Mo. “I am pleased to recommend the new enhanced Ocuvite with vitamin D to my patients to ensure their eyes are provided the ingredients they need to help counteract the stressors in our daily lives.”

The enhanced Ocuvite with vitamin D will be available at major retailers nationwide in the vitamin aisle starting in October, with a suggested retail price of $12.85 in a 50-count bottle.