News Briefs

  • 1/16/2023

    Ben & Jerry's introduces new Oatmeal Dream Pie flavor

    ben-and-jerrys-oatmeal-cream-pie

    Fans who have long lamented the loss of Ben & Jerry’s Oatmeal Cookie Chunk have a new reason to celebrate as the Vermont-based dessert maker has unveiled its newest flavor: Oatmeal Dream Pie.

    The concoction is an Oatmeal Crème Pie Non-Dairy Frozen Dessert with Gluten-Free Oatmeal Cookies - by Partake, the allergy-friendly food company - and Marshmallow Swirls. The certified vegan dessert is shipping now to appear on shelves across the country.

    "Foodie fans can rejoice with this new version of our nostalgic offering," said Flavor Guru, Chris Rivard, who helped to shepherd the project with Partake. "We're thrilled to partner with high-end suppliers who provide the incredible chunks and swirls fans expect from Ben & Jerry's, and this flavor truly delivers."

    Ben & Jerry's underlined the importance of supporting Black-owned businesses and women-owned businesses like Partake as part of its ongoing work to address racial justice in the U.S.

    "The chance to work with Ben & Jerry's is an Oatmeal Dream come true," said Denise Woodard, the Founder and CEO of Partake. "As fellow champions of inclusivity and good food doing good, Ben & Jerry's has long been at the top of our list to partner. We are thrilled to join them in freezers across America by providing our one-of-a-kind oatmeal cookies."

    The flavor is a full-time addition to Ben & Jerry's Non-Dairy offerings and will be featured across the United States in pints at an MSRP of $5.99 to $6.49

  • 1/12/2023

    SmartyPants Vitamins supports sleep health with Relax & Sleep supplements

    SmartyPants Vitamins Relax & Sleep supplements

    SmartyPants Vitamins wants to help consumers obtain their best sleep yet with a new supplement — Relax & Sleep.

    Made with ashwagandha, the product was designed to help users relax before bedtime. Also containing 3 g of melatonin to aid in falling asleep faster, the supplement also features chamomile and comes in a cherry-flavored gummy format, the company said.

    In addition, the product is IGEN Non-GMO Tested Certified, Certified Vegan by AVA, a Clean Label Project Purity Award recipient, gluten-free, third-party lab tested and free of major allergens.

    Currently, SmartyPants Vitamins’ Relax & Sleep supplements are available for purchase online.

  • 1/9/2023

    Bausch + Lomb rolls out Enhanced PreserVision Areds 2

    Bausch + Lomb PreserVision Areds 2 Formula mini soft gels with OcuSorb

    Bausch + Lomb is debuting a brand-new product — PreserVision Areds 2 Formula mini soft gels with OcuSorb.

    Offering a proprietary composition of lutein and zeaxanthin, OcuSorb works to help provide absorption of the nutrients in the body as compared to the product’s original formula, the company said.

    “We’re pleased to offer eye care professionals and their patients this enhanced offering — the proven Areds 2 formula eye vitamin with better absorbing nutrients from the patented OcuSorb technology,” said Joe Gordon, president, global consumer, surgical and vision care at Bausch + Lomb. “We remain committed to supporting and providing the nearly 16 million Americans affected by AMD with products that address their eye health needs.”

    PreserVision Areds 2 Formula eye vitamins, including OcuSorb, contain the nutrient formula recommended by the National Eye Institute. This includes the previously mentioned lutein and zeaxanthin, which aids in reducing the risk of AMD progression, the company said.

    Consumers can find Bausch + Lomb’s PreserVision Areds 2 Formula mini soft gels with OcuSorb at major retailer retailers in the vitamin aisle or online.

  • 1/8/2023

    Monster Energy revamps energy drinks with Zero Sugar option

    chloe kim monster energy zero sugar

    Monster Energy is changing how consumers consume their products with a new addition that cuts out sugar.

    “Consumers have been asking for years when we would release a sugar-free version of the OG Monster,” said Dan McHugh, Monster Energy CMO. “But we didn’t want to do it until we had the formula just right — and we believe we have nailed it.”

    Zero Energy, the brand’s latest launch, contains 160 mg of caffeine and zero sugar and looks to help improve mental performance and focus the company said.  

    “We are very proud of our existing sugar-free Monster Energy Ultra line, and all of its incredible innovative flavors,” said McHugh. “But we were long-overdue a zero-sugar version of our flagship flavor. The time of Monster Energy Zero Sugar is now.”

    Monster Energy Zero Sugar is now available online and in retail locations carrying the brand’s products.

  • 1/4/2023

    GNC provides holistic health solutions with 50 Plus line

    GNC Mega Men and Women’s 50+ Multivitamin Gummies

    GNC is expanding upon its holistic health solutions by unveiling a new way consumers who are aged 50 years old and older can obtain their essential daily nutrients.

    New from the Pittsburgh-based company is the Mega Men and Women’s 50+ Multivitamin Gummies.

    ‘GNC Mega Men and GNC Women’s products are great solutions for consumers that need daily support to Live Well,” said Kevin Maloberti, vice president of merchandising at GNC. “These gummies provide clinically studied blends that are shown to work throughout your wellness journey. Our new GNC Mega Men and  GNC Womens  50+ Multivitamin Gummies are a celebration of our commitment to consumer-centric innovation which we hope to see amplify the well-being and everyday health of our consumers.”

    Both new launches provide consumers with vitamins and minerals to aid in supporting overall enhanced quality of life and longevity, the company said.

    GNC Mega Men and Women’s 50+ Multivitamin Gummies are available for purchase at GNC stores and online.

  • 1/4/2023

    Native’s Candy Shop collection sweetens the personal care aisle

    native candy shop collection

    Native is bringing the sweetness of a candy store to the personal care aisle with its new Candy Shop collection.

    Featuring four sweet scents, the line will be available in deodorant, plastic-free deodorant, body wash, sensitive deodorant and shampoo and conditioner options.

    Scents in the line include:

    • Gummy Bear: A zesty meets gummy-licious fruity fragrance that comes in deodorant, plastic-free deodorant, body wash and shampoo and conditioner options;
    • Sour Berry Ropes: A citrusy twist on mixed berries that packs a sweet and sour punch in deodorant and body wash products;
    • Sweet Cinnamon Hearts: A nostalgic blend of nutty spices with a candy coating. The cinnamon-scented line comes in deodorant, sensitive deodorant and body wash options; and
    • Strawberry and Vanilla Taffy: A blend of creamy vanilla, strawberry, caramel and coconut fragrances in a deodorant, sensitive deodorant and body wash options.

    Consumers can find Native’s Candy Shop collection available for purchase online.   

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