News Briefs

Ardell Beauty is catering to consumers who can’t live without their lashes, but may not have all the time in the world to put them on.

New from the brand is the Active Lash line, which is available at Ulta Beauty.

Created for active lifestyles, the line was designed to ensure that consumers who love to wear their lashes can do so when working out or doing an intense activity, the company said.

Inspired by the growing popularity of people looking for an easy and polished look before the gym or throughout a busy day, the collection includes six styles that come with a unique lash glue that has been formulated to be sweat resistant.

 

There’s a new popcorn variety joining the Pillsbury family.

The latest innovation from the brand is Funfetti Popcorn, a sweet and crunchy popcorn with a Funfetti glaze and sprinkles.

Designed to be enjoyed at home or on the go, Pillsbury’s new Funfetti Popcorn is available exclusively at 7-Eleven for a suggested retail price of $2.29. The line will expand its distribution to convenience and grocery stores in the spring.

For consumers looking to achieve frizz-free and defined curls, Native’s new collection of products may just provide the solution.

The brand has launched its new Curl Care line, which comes in a coconut milk and turmeric fragrance, and was formulated to enhance natural waves and minimize frizz without weighing down hair, the company said.

Suitable for those with loose waves to those with well-defined curls from 2A to 3C hair types, the collection is made with 10 ingredients, is free of sulfated surfactants and does not contain paraben, silicones or dye.

Available in a shampoo, conditioner and 2 in 1, Native’s Curl Care line is available for purchase online. 

CoverGirl has its eyes set on springtime with its latest line of Clean Fresh Color Eyeshadow Quads.

The creamy pigments that feature bold shades, come in a range of matte, shimmer and metallic shades.

Made with a vegan and clean formula that does not contain talc, mineral oil, parabens or fragrance, the quads are infused with plant-based rice extract, the company said.

Available shades include shimmering beige, dreamy pink, cool berry, mellow mauve, spiced copper and golden toffee.

In addition, CoverGirl has also created Ulta Beauty exclusive shades — candlelit burgundy, midnight sky and classic smokey.

Retailing for $9.99 each, CoverGirl’s Clean Fresh Color Eyeshadow Quads are available at Ulta Beauty, Walmart and Amazon among other mass grocery and drug store retailers nationwide.

Stōk Cold Brew is catering to coffee lovers everywhere with its new Espresso Blend Cold Brew.

Made to bring together cold coffee and espresso, this new launch features hints of chocolate, brown sugar, caramel, dried fruit and nuts, the company said.

“At Stōk, every season is cold brew season. We’re thrilled to kick off the new year with the release of our darkest, boldest roast yet and settle the debate once and for all if it's ever too cold for cold brew. By the way, it's not,” said Brittney Polka, vice president of ready to drink beverages, and lead for Stōk Cold Brew at Danone North America. “Younger consumers not only love their coffee cold, but they also appreciate a good espresso. Stōk’s Espresso Blend Cold Brew answers what consumers are looking for in the category, and we’re excited to continue giving them new ways to enjoy the coffee house experience from the comfort of their homes.”

Brewed at low temperatures for 10 hours and containing Arabica-based blends and a higher ratio of beans to water than typical hot brews, Stōk Cold Brew’s new Espresso Blend is available in 48-oz. multi-serve bottes that retail for $5.99.

Winter may be in full swing but Sally Hansen is looking towards warmer temperatures on the horizon with the latest collection from its Good.Kind.Pure line.

The Dessert Charcuterie collection, which was inspired by charcuterie boards filled with berries and pastries, features a formula that provides users with up to 7 days of color and lasting shine.

Made with vegan, plant-based and 16-free ingredients, the line is available in five shades — blueberry tart, natural red, carrot cake, matcha love and sweet as sugar.

Featuring a unique premium bottle and white cap with a plant-based and 100% natural brush, it is made from such sustainable ingredients as bamboo and red marine algae, the company said.

Retailing at $9 per polish, Sally Hansen’s Good.Kind.Pure Dessert Charcuterie collection is available for purchase at mass market, drug store, food and e-commerce retailers.