News Briefs

Athena Club’s personal care products have reached a wider audience thanks to a partnership with Target.

The company announced that its hair removal products are now available at 1,600 Target stores and online.

“We couldn’t be more excited to have Target as our first mass retail partner,” said Maria Desmarais, co-founder and co-CEO. “We aim to elevate the routines of millions of customers across the U.S. by providing them with solution-driven self-care products through a retailer they know and love. Offering Athena Club products at Target also addresses our digital customer base’s growing demand for omnichannel shopping choices, and allows us to further build loyalty through both in-store and online touchpoints.”

Launched in 2019, Athena Club has worked to debut five products a year on average since being founded, the company noted.

“We’ve sought out the best talent to help execute our vision of building the next generation CPG company that modern consumers can love and trust for their daily routines,” said Charles Desmarais, co-founder and co-CEO. “Our mission is to provide better everyday essentials to customers across the U.S. and beyond. With our industry-leading team and expert-partners, we will keep delivering on our promise of creating innovative, accessible, affordable, and solution-driven products as we expand onto retail shelves and bring Athena Club to millions of new customers.”

Hostess Brands is adding a hint of sweetness to breakfast with two new snacks—Donettes Old Fashioned Mini Donuts and Chocolate Drizzle Baby Bundts.

Donettes Old Fashioned Mini Donuts feature a moist texture and sweet glaze in a poppable format. The Chocolate Drizzle Baby Bundts consist of a rich chocolate cake topped with a drizzle, the company said.

“We’re excited to introduce these two new snacks to our lineup of delicious indulgences,” said Chris Balach, general manager of Hostess Brands. “The new Donettes Old Fashioned bring the flavor of a classic donut shop offering right to your home from the grocery store and fan-favorite chocolate is a perfect match for our popular Baby Bundts line. These delicious new treats are sure to bring a little bit of joy to the start of the day.”

Both of Hostess’ new launches will be available for purchase later this month at grocery retailers and convenience stores nationwide.

Murad is addressing the signs of advanced aging with its latest retinal product —  Retinal ReSculpt Overnight Treatment.

Featuring a pharmaceutical-like encapsulation that provides 2.5x better efficacy, the product looks to visibly lift neck or jowl sagging, as well as smooth deep-set wrinkles and crepey skin. In addition, it also works to increase skin elasticity while also hydrating skin overnight, the company said.

Made with Murad’s technology that enhances stability and targets delivery deep within the skin’s surface, it also contains kangaroo paw flower extract to aid in amplifying visible sculpting benefits.

Retailing for $105, Murad’s Retinal ReSculpt Overnight Treatment is available for purchase online.

Summer may still be a few months away, but Extra Gum is looking to bring sunshine-filled flavors to its latest limited-edition drop.

The Newark, N.J.-based company’s new pink lemonade variety contains fruity, tart and sweet flavors, as well as long-lasting flavor, the company said.

“We hope Extra pink lemonade flavor will inspire moments of everyday happiness and become the perfect companion for ushering in the highly-anticipated spring sunshine,” said Gabrielle Wesley, chief marketing officer at Mars Wrigley North America. “Pink lemonade is a beloved flavor that is sure to be an EXTRA fan favorite, and perfect to be shared while connecting with friends and family—no matter the weather outside.”

Extra pink lemonade is currently available for purchase at select retailers and will expand its availability nationwide in the coming months.

Hershey is welcoming plant-based sweets to its portfolio with the launch of not one but two new products in its Hershey’s and Reese’s lines.

Made with dairy alternatives, Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt, and Reese’s Plant Based Peanut Butter Cups are portion-controlled sweets that do not contain added sugar or sugar, and are high in protein, the company said.

“We are excited to introduce these delicious, plant-based options,” says Teal Liu, brand manager of Better For You, The Hershey Company. “Our purpose is to create more moments of goodness for consumers. Those moments are now more accessible for chocolate lovers looking for plant-based alternatives.”

Reese’s Plant Based Peanut Butter Cups will be available for purchase beginning in March and Hershey’s Plant Based Extra Creamy with Almonds and Sea Salt bars will hit shelves in April.

Nestlé Toll House is bringing springtime flavors to the baking aisle with the return of its Easter Chocolate Chip Cookie Dough.

The seasonal product, which contains pastel egg sprinkles, is a spring-inspired spin on the brand’s famous chocolate chip cookie recipe, the company said.

Available for purchase for a limited time, the cookie dough comes in a 16-oz. size that retails for $3.49.