News Briefs

So Delicious Dairy Free is rolling out its latest innovation—a 0g Added Sugar Coconutmilk Yogurt Alternative.

“We know that consumers are looking for great-tasting yogurt offerings, especially coconutmilk yogurt alternatives, that don’t come with added sugar,” said Luisa Robinson, senior director of yogurt innovation at Danone North America.“With our expertise in dairy-free and coconutmilk products, the So Delicious brand is uniquely poised to meet this demand. Already, this has been Danone North America’s best-performing launch in the plant-based yogurt category, highlighting the clear consumer appetite for a product like this on shelves.”

Available in four flavors—coconut, strawberry, vanilla and blueberry—the yogurt alternative is made with organic coconuts and is free of dairy, added sugar or other artificial sweeteners, the company said.

The yogurt alternative is certified vegan, Non-GMO Project Verified, and available at select retailers for $2.19.

Arnold Palmer Spiked is welcoming a new flavor to its Half & Half beverage collection.

The new raspberry flavor, which features iced tea and lemonade flavors, as well as a hint of raspberry, contains 5% ABV, the company said.

“The hard tea market is booming, and consumers are looking for fresh innovations from the brands they already know and love,” said Joy Ghosh, vice president of Above Premium Flavor at Molson Coors Beverage Co. “There are a lot of options out there, but we believe that drinkers should never settle for the conventional choice, and only sip the beverage made with real brewed tea and real squeezed juice. With the release of Arnold Palmer Spiked raspberry we're giving drinkers a refreshed way to spike up the season—now that’s living a life well played.” 

Consumers can find Arnold Palmer Spiked Raspberry Half & Half in 24-oz. single cans across 24 markets.

Athena Club’s personal care products have reached a wider audience thanks to a partnership with Target.

The company announced that its hair removal products are now available at 1,600 Target stores and online.

“We couldn’t be more excited to have Target as our first mass retail partner,” said Maria Desmarais, co-founder and co-CEO. “We aim to elevate the routines of millions of customers across the U.S. by providing them with solution-driven self-care products through a retailer they know and love. Offering Athena Club products at Target also addresses our digital customer base’s growing demand for omnichannel shopping choices, and allows us to further build loyalty through both in-store and online touchpoints.”

Launched in 2019, Athena Club has worked to debut five products a year on average since being founded, the company noted.

“We’ve sought out the best talent to help execute our vision of building the next generation CPG company that modern consumers can love and trust for their daily routines,” said Charles Desmarais, co-founder and co-CEO. “Our mission is to provide better everyday essentials to customers across the U.S. and beyond. With our industry-leading team and expert-partners, we will keep delivering on our promise of creating innovative, accessible, affordable, and solution-driven products as we expand onto retail shelves and bring Athena Club to millions of new customers.”

Hostess Brands is adding a hint of sweetness to breakfast with two new snacks—Donettes Old Fashioned Mini Donuts and Chocolate Drizzle Baby Bundts.

Donettes Old Fashioned Mini Donuts feature a moist texture and sweet glaze in a poppable format. The Chocolate Drizzle Baby Bundts consist of a rich chocolate cake topped with a drizzle, the company said.

“We’re excited to introduce these two new snacks to our lineup of delicious indulgences,” said Chris Balach, general manager of Hostess Brands. “The new Donettes Old Fashioned bring the flavor of a classic donut shop offering right to your home from the grocery store and fan-favorite chocolate is a perfect match for our popular Baby Bundts line. These delicious new treats are sure to bring a little bit of joy to the start of the day.”

Both of Hostess’ new launches will be available for purchase later this month at grocery retailers and convenience stores nationwide.

Murad is addressing the signs of advanced aging with its latest retinal product —  Retinal ReSculpt Overnight Treatment.

Featuring a pharmaceutical-like encapsulation that provides 2.5x better efficacy, the product looks to visibly lift neck or jowl sagging, as well as smooth deep-set wrinkles and crepey skin. In addition, it also works to increase skin elasticity while also hydrating skin overnight, the company said.

Made with Murad’s technology that enhances stability and targets delivery deep within the skin’s surface, it also contains kangaroo paw flower extract to aid in amplifying visible sculpting benefits.

Retailing for $105, Murad’s Retinal ReSculpt Overnight Treatment is available for purchase online.

Summer may still be a few months away, but Extra Gum is looking to bring sunshine-filled flavors to its latest limited-edition drop.

The Newark, N.J.-based company’s new pink lemonade variety contains fruity, tart and sweet flavors, as well as long-lasting flavor, the company said.

“We hope Extra pink lemonade flavor will inspire moments of everyday happiness and become the perfect companion for ushering in the highly-anticipated spring sunshine,” said Gabrielle Wesley, chief marketing officer at Mars Wrigley North America. “Pink lemonade is a beloved flavor that is sure to be an EXTRA fan favorite, and perfect to be shared while connecting with friends and family—no matter the weather outside.”

Extra pink lemonade is currently available for purchase at select retailers and will expand its availability nationwide in the coming months.