News Briefs

Maesa's new product launch channels all the fixings of luxury-inspired perfumes.

Fine’ry, available exclusively at Target, is inspired by perfume icons in the industry and features a diverse range of fragrances that offer unique scent experiences, the company said.

Curated by top perfumers, the products feature a formula that is clean, vegan, cruelty-free and free of parabens and phthalates.

“Fine fragrance should be an attainable luxury for everyone,” said Dana Steinfeld, senior vice president of marketing and product development. “We were inspired to democratize the category and open up the world of artisanal fragrances. In collaboration with renowned master perfumers, our team designed sophisticated signature scents that are elegant, minimal, and luxurious from the inside out for a fraction of the cost.”

Featured in the collection is a range of eau de parfums, body mists and a discovery set that retails in price from $14.99 to $27.99.

Pure Protein is debuting a brand new product line—Popped Crisps.

“Americans love to snack, whether at home or on the go,” Pure Protein brand director Alex Fishman said. “Popped Crisps are gluten-free, never fried, and guaranteed to deliver the tangy flavor and satisfying crunch we all crave, without the empty calories and saturated fat found in a regular bag of chips.” 

Available in two flavors, hickory barbecue and sour cream and onion, each portion-controlled serving contains 12 g of protein, the company said.

“While sweeter snacks, shakes, and meal-replacement bars remain popular, we see an increasing demand for savory options in the active nutrition category. In fact, a recent consumer poll we conducted found that approximately half of consumers crave savory snacks over sweets. Pure Protein Popped Crisps are the first in a number of planned innovations we have in store for this growing category,” said Fishman.

Pure Protein’s Popped Crisps are currently available for purchase online.

Arnold Palmer Spiked is welcoming a new flavor to its Half & Half beverage collection.

The new raspberry flavor, which features iced tea and lemonade flavors, as well as a hint of raspberry, contains 5% ABV, the company said.

“The hard tea market is booming, and consumers are looking for fresh innovations from the brands they already know and love,” said Joy Ghosh, vice president of Above Premium Flavor at Molson Coors Beverage Co. “There are a lot of options out there, but we believe that drinkers should never settle for the conventional choice, and only sip the beverage made with real brewed tea and real squeezed juice. With the release of Arnold Palmer Spiked raspberry we're giving drinkers a refreshed way to spike up the season—now that’s living a life well played.” 

Consumers can find Arnold Palmer Spiked Raspberry Half & Half in 24-oz. single cans across 24 markets.

So Delicious Dairy Free is rolling out its latest innovation—a 0g Added Sugar Coconutmilk Yogurt Alternative.

“We know that consumers are looking for great-tasting yogurt offerings, especially coconutmilk yogurt alternatives, that don’t come with added sugar,” said Luisa Robinson, senior director of yogurt innovation at Danone North America.“With our expertise in dairy-free and coconutmilk products, the So Delicious brand is uniquely poised to meet this demand. Already, this has been Danone North America’s best-performing launch in the plant-based yogurt category, highlighting the clear consumer appetite for a product like this on shelves.”

Available in four flavors—coconut, strawberry, vanilla and blueberry—the yogurt alternative is made with organic coconuts and is free of dairy, added sugar or other artificial sweeteners, the company said.

The yogurt alternative is certified vegan, Non-GMO Project Verified, and available at select retailers for $2.19.

Athena Club’s personal care products have reached a wider audience thanks to a partnership with Target.

The company announced that its hair removal products are now available at 1,600 Target stores and online.

“We couldn’t be more excited to have Target as our first mass retail partner,” said Maria Desmarais, co-founder and co-CEO. “We aim to elevate the routines of millions of customers across the U.S. by providing them with solution-driven self-care products through a retailer they know and love. Offering Athena Club products at Target also addresses our digital customer base’s growing demand for omnichannel shopping choices, and allows us to further build loyalty through both in-store and online touchpoints.”

Launched in 2019, Athena Club has worked to debut five products a year on average since being founded, the company noted.

“We’ve sought out the best talent to help execute our vision of building the next generation CPG company that modern consumers can love and trust for their daily routines,” said Charles Desmarais, co-founder and co-CEO. “Our mission is to provide better everyday essentials to customers across the U.S. and beyond. With our industry-leading team and expert-partners, we will keep delivering on our promise of creating innovative, accessible, affordable, and solution-driven products as we expand onto retail shelves and bring Athena Club to millions of new customers.”

Hostess Brands is adding a hint of sweetness to breakfast with two new snacks—Donettes Old Fashioned Mini Donuts and Chocolate Drizzle Baby Bundts.

Donettes Old Fashioned Mini Donuts feature a moist texture and sweet glaze in a poppable format. The Chocolate Drizzle Baby Bundts consist of a rich chocolate cake topped with a drizzle, the company said.

“We’re excited to introduce these two new snacks to our lineup of delicious indulgences,” said Chris Balach, general manager of Hostess Brands. “The new Donettes Old Fashioned bring the flavor of a classic donut shop offering right to your home from the grocery store and fan-favorite chocolate is a perfect match for our popular Baby Bundts line. These delicious new treats are sure to bring a little bit of joy to the start of the day.”

Both of Hostess’ new launches will be available for purchase later this month at grocery retailers and convenience stores nationwide.