News Briefs

Mielle’s Sea Moss collection of hair care products is expanding with a new addition—Anti-Shedding Scalp & Hair Oil.

Designed to offer users a new proactive option to help maximize hair retention and nourish the scalp, the lightweight oil features fast-absorbing nutrients and is meant to be used daily before styling.

The oil aids in reducing excessive shedding due to breakage, the company said. Furthermore, the oil aims to improve the scalp's condition by imparting nutrient-dense moisture for healthier-looking hair.
Infused with sea moss, which is known to contain 92 of the 102 essential elements that the body needs to thrive, it also has saw palmetto to support a balanced scalp and promote healthier-looking hair.

Currently, Mielle’s Anti-Shedding Scalp & Hair Oil is available for purchase online.

Viviscal is expanding beyond its hair growth supplements with topical products formulated with hair building blocks.

Containing biotin, keratin, fortified marine collagen and seaweed extract to help nourish strands for a thicker and fuller-looking appearance, the new launches include:

• Exfoliating Scalp Scrub: Designed to support a healthy scalp, it works to aid in removing dead cells, as well as remove buildup and dirt;
• Thickening Shampoo: Made to strengthen and reduce breakage, it also gently cleanses and stimulates the scalp while also delivering hydration to nourish hair and encourage growth from the inside out;
• Strengthening Conditioner: Designed to help strengthen strands, it also looks to reduce breakage for healthier-looking hair; and
• Hair Thickening Serum: A lightweight, leave-in treatment that can be used on wet or dry hair for density and softness without creating frizz.

Consumers can find Viviscal’s new launches in stores and online at Ulta Beauty, CVS Pharmacy and Walgreens.

Glamnetic is debuting a new press-on nail collection—The Modern Artista.

Named after the brand’s CEO and co-founder, Ann McFerran’s Instagram handle (@themodernartista), the collection consists of six artistic nail designs in short, almond, medium almond and short round shapes.

Designs part of the collection include Olive You, Golden Touch, Untamed, Duchess, Limoncello and Little Miss Daisies.

Consumers can find Glamnetic’s The Modern Artista collection available for purchase online, as well as at Ulta Beauty and Sephora.

Smartfood continues its partnership with Doritos by rolling out its latest flavor innovation—Cool Ranch.

The limited-time offering, which packs a punch of tanginess from onion, garlic, tomato and spice flavors, comes in Smartfood’s air-popped, ready-to-eat popcorn format.

Available in select stores, the snack will debut on shelves nationwide in June.

Currently, consumers can shop Smartfood Doritos Cool Ranch in a 6.25-oz. size that retails for $5.19 and a 2-oz. size that retails for $2.49 through September.

Topo Chico is debuting a brand-new line—Topo Chico Sabores.

The new line features flavored sparkling waters in unique flavor profiles and contains filtered sparkling water, crisp bubbles and a blend of minerals for added taste, the company said.

Available flavors include blueberry with a hint of hibiscus extract, tangerine with a hint of ginger extract and lime with a hint of mint extract.

Each product features real fruit juice and a hint of herbal extracts. The new beverage line contains 0 g of added sugars, the company added.

Topo Chico Sabores will be available beginning April 24 in select markets, including New Mexico, Arizona, Colorado, Texas and New York.

Kellogg’s is looking to add a little more color and flavor to breakfast with the launch of its latest cereal—Rainbow Krispies.

The company said the colorful new take on the classic Rice Krispies cereal features a fresh and fruity flavor and vitamin D in every serving.

“At Kellogg, we love providing breakfast options that set families up for a great day. When we discovered six in 10 Americans want to add more Vitamin D to their diets, we knew infusing this key nutrient into a fun, delicious breakfast option would be a great way to solve this need for many of our fans,” said Laura Newman, senior director of brand marketing at Kellogg Company. “Whether you're looking to increase your daily Vitamin D intake or hungry for a tasty bowl of colorful goodness, Kellogg’s Rainbow Krispies are here to add a boost to even the most mundane mornings!”

Made with 8 g of whole grains and nine vitamins and minerals per serving, Kellogg’s Rainbow Krispies come in an 11.1-oz. box that retails for $4.99 and a 17.8-oz. box for $5.99 at retailers nationwide.