News Briefs

GNC is bringing summer flavors to its AMP, Total Lean and Beyond Raw brands with a new iced tea lemonade flavor. 

The company said the product is available in Beyond Raw Lit and Beyond Raw Lit AF pre-workouts. The product comes in a powder formulation. 

“With the launch of this new flavor in the Beyond Raw portfolio, we’re continuing to invest in our science-backed brands to give consumers new, great-tasting flavors,” said Kevin Maloberti, vice president of merchandising at GNC. “This drop is one of many coming to GNC this summer. We've got a lot of great product and brand innovations on the horizon and Iced Tea Lemonade is the tip of the iceberg.”

Consumers can find Beyond Raw’s new iced team lemonade products available for purchase exclusively at GNC.

Nature’s Way is debuting a brand new product—Brain Fuel.

The gummy is formulated to help support short-term memory focus and concentration for those aged 18 years and older. It also contains Cognigrape, a red grape extract, the company said.

“Brain health and mental wellness continues to be a priority for many of us,” said Andrew Hartshorn, chief marketing officer at Nature’s Way. “So often we are inspired by nature for the best solutions which is why we've introduced Brain Fuel, giving consumers a plant-derived and clinically studied ingredient in a tasty gummy supplement to support cognitive function.”

The supplement contains vitamins B6 and B12 and retails for $19.99. Brain Fuel can be found online at Kroger, Meijer, Giant and other natural food stores.

Saalt, a brand specializing in reusable and sustainable period and leak-care products, has expanded its distribution.

The brand recently shared that its products—specifically the Saalt Cup and Disc—have launched into nearly 7,000 CVS stores nationwide.

In addition, the brand also shared that it will be rolling out a new EveryWear collection, which features its highest absorbency gusset tech made with a breathable cotton body fabric.

CVS will be the first retailer to debut the EveryWear collection, and customers can find the products on the retailer’s digital and physical shelves.

A new La Roche-Posay sunscreen specifically designed for children has made its debut.

The brand has rolled out Anthelios 50 Gentle Lotion Kids Sunscreen for the face and body.
The product is designed to be gentle on children’s sensitive skin and is water resistant for up to 80 minutes, the company said.

Easily blended on all skin tones without leaving a white cast on the skin, it also brushes sand off easily from the skin after application and is oxybenzone-free.

The company said it is formulated with Cell-Ox Shield Technology, an advanced broad-spectrum UVA/UVB protection with included antioxidants. It also is pediatrician and dermatologist tested.
Retailing for $32.99, La Roche-Posay’s Anthelios 50 Gentle Lotion Kids Sunscreen is available for purchase online and at drug stores nationwide.

Tree Hut is blowing out the candles on its 21^st birthday with a new collection that commemorates more than two decades of self-care.

The limited-edition Birthday Cake collection consists of a Shea Sugar Scrub, Whipped Shea Body Butter and Moisturizing Shave Oil.

“Celebrating this milestone comes at an exciting time for Tree Hut after our first-ever pop-up experience in New York City, where we were able to meet our fans while bringing the brand to life in a unique and exciting way,” said Senior Marketing Manager, Hazel Smith. “As we ring in our 21^st year, we wanted to create a special collection of delicious products for our amazing consumers that have supported us from the beginning and hope to continue to inspire the creative content and love for the brand that we have seen year after year.”

Tree Hut’s Birthday Cake collection is currently available for purchase online and in-store at Target, Ulta Beauty, Walmart and Amazon.

Uqora’s urinary tract health products are launching their omnichannel debut at more than 4,700 CVS stores nationally and online at CVS.com. 

The company offers a three-part proactive urinary tract health supplement regimen: Uqora Flush, Uqora Defend and Uqora Promote. The brand will also have its UTI Emergency Kit available at the retailer.

“When you’re experiencing a UTI, the last thing you want to do is piece together a plan for what products are going to best serve you. Uqora is here to offer consumers an easier, modernized offering with our simple yet effective urinary care products. Our team is committed to improving the lives of women and all those seeking better urinary health solutions,” said Vivian Rhoads, Uqora President.