Lucky Charms is adding a bit of mysticism to its cereal with a brand-new collaboration.
The brand is debuting its limited-edition Lucky Charms Hidden Dragon cereal, in which, with a splash of milk, the white marshmallows are transformed to reveal new the true colors of the new charms—a yellow dragon, pink dragon, dragon egg and flame.
“Using our brand’s first-ever marshmallow-revealing technology, we’re bringing the magic associated with Lucky’s charms to life,” said Mindy Murray, senior marketing communications manager at General Mills. “Every year we unveil more of Lucky's amazing adventures, and we’re excited to introduce his new charms as he continues to explore the Magical Forest and uncover new powers.”
Consumers can find the Lucky Charms Hidden Dragon cereal available at retailers beginning in June for a suggested retail price of $5.69.