News Briefs

Lay’s is bringing Canada’s popular All Dressed flavored potato chips to the U.S. with a new collection of its Kettle Cooked potato chips.

The brand is debuting a fusion between its Lay’s Kettle Cooked and Ruffles chips that features a tangy, savory and sweet flavor, the brand said.

“Lay’s is the authority in flavor innovation, with groundbreaking flavors found in the Lay’s Flavor Swap program among those leading the charge in bringing joy to our fans,” said Tina Mahal, senior vice president of marketing, Frito-Lay North America. “With Lay’s Kettle Cooked Ruffles All Dressed flavored potato chips, we found a new way to connect with consumers by listening to what they wanted to see from us—bringing back Ruffles All Dressed—while adding a fresh spin with Lay’s Kettle Cooked.”

In addition, the company also shared that it is bringing back from flavors from its Flavor Swap’s past including Lay’s Cheetos Cheese, Lay’s Doritos Cool Ranch and Lay’s Wavy Funyuns.

Lay’s Cheetos Cheese, Doritos Cool Ranch and Kettle Cooked Ruffles All Dressed flavored potato chips will be available while supplies last and Wavy Funyuns Onion flavored potato chips are here to stay.

Target guests will soon be able to get their favorite Starbucks beverage taken straight to their cars with the latest service addition to Drive Up.

Drive Up with Starbucks is rolling out to the retailer’s more than 1,700 locations with both a Starbucks café and Drive Up service by early October following a successful pilot.

To place a Starbucks order via Drive Up, customers who place an order at a participating Target store will receive a notification that it is ready, and shoppers will be able to indicate they are en route via the retailer’s app. Then, customers will receive a prompt to place an order from the Starbucks menu.

Once the selection has been made, shoppers will click the add for Drive Up prompt and pay for the order.

After customers indicate they are on their way, a Starbucks barista located in the store will prepare the order and package it for transport. Once the guest arrives and notifies arrival, a Target team member will deliver the Starbucks order and any other Drive Up purchase to the vehicle.

The Drive Up with Starbucks is currently rolling out to stores nationwide throughout the summer and early fall and is currently available in a handful of states.

Moon Juice is continuing to make waves in the wellness industry with its latest innovation—Mini Dew, a 2-in-1 daily electrolyte and mineral powder supplement.

Joining its Cellular Waters category, this new launch features a microplastic-free Himalayan pink salt electrolyte, which has 270 mg of sodium, as well as chelated forms of potassium and magnesium to aid in hydration and absorption, the company said.

“Since I love to stack my habits, we turned Mini Dew into a 2-in-1 mid-formulation. Not only is it an electrolyte; it’s also a daily comprehensive mineral supplement,” said Moon Juice founder Amanda Chantal Bacon. “I don't think enough of us realize how important minerals are. Ninety percent of us have a mineral imbalance or deficiency, and a lot of that has to do with our food supply. Modern agricultural practices have stripped the soil, and even if you eat organic food from the farmer’s market, it’s void of the full spectrum nutrients you need.”

In addition, it also contains a full spectrum of ionic trace minerals and five chelated essential minerals to also cater to brain function, hormones, energy, skin and hair, the brand noted.

Made with 0 g of sugar and featuring a watermelon taste, Moon Juice’s Mini Dew is available for purchase online.

Club Crackers has combined the taste of its flaky crackers with chilled chardonnay.

New from the brand is the limited-edition Club x Butter Chardonnay Minis, which are infused with a Butter Chardonnay by JaM Cellars.

“Our fans know that hanging with their club alongside their favorite cracker and wine is all they need to kick back and relax. That’s why we’re so excited to bring them the Club x Butter Chardonnay Minis — a snack that seamlessly brings together everything they need for the perfect bite at the next gathering,” said Carrie Foose, director of brand marketing for Kellogg’s Crackers. “We look forward to hearing what fans think of this unique, limited-edition snack, because with Butter Chardonnay infused in their favorite Club Minis, their next club hang will be fabulous.”

The limited-edition crackers will come in an Ultimate Butter Box, which features the crackers, an insulated tote and four ButterCans.

“Who doesn’t love wine and crackers? But infusing Butter Chardonnay into Club Minis—that’s a new level of deliciousness we couldn’t resist making with our friends at Club,” said Michele Truchard, Co-founder and the “M” in JaM Cellars. “It was incredibly fun taste testing to create the perfect bite that really complements the wine. Butter fans everywhere are going to love them.”

The Ultimate Butter Box will be available for purchase online for $30 beginning Aug. 14 while supplies last.

O Positiv is expanding a new product to its portfolio—Flo Ovarian Support Vitamin Capsules.

“We made this product for the millions of women who know they need support for ovarian function,” says co-founder Bobby Bitton, “And, so that millions more can begin the conversation with their doctors about the symptoms they’re facing and how better ovarian support can help.”

Formulated with a scientifically backed 40:1 ratio of myoinositol and d-chiro-inositol, the supplements look to help support ovarian health and cycle fertility and also contain folate to support reproductive health and diindolylmethane to support hormone levels, the company said.

O Positiv’s new Flo Ovarian Support Vitamin Capsules retail for $42.99 and are available for purchase online.

Lip Lab is making its customizable beauty product experience all the glossier with its new Custom High-Shine Gloss.

The especially customizable gloss, which was formulated to deliver near-reflective glossiness, glides onto the lip smoothly without leaving behind a sticky feeling.

“Since Lip Lab’s inception, our goal has been to put the customer at the forefront of color cosmetics creation with a memorable experience designed specifically for them,” said Diana Peinado, vice president and general manager of Lip Lab. “We are proud to expand our product offering with Custom High-Shine Gloss and hope to share our love of color, creativity and community with beauty lovers nationwide. With our new addition, we look forward to seeing how our incredible consumers explore endless creative expression and color exploration with Lip Lab.”

The product features sodium hyaluronate for comfortable and conditioning wear, as well as a clean and vegan formula. To create their own gloss, customers must pick their desired package, mix the shade they desire and choose a finish and flavor. Once complete, the gloss can be named and engraved.

Lip Lab’s Custom High-Shine Gloss is available at all its locations.