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News Briefs

  • 8/8/2023

    Club Crackers infuses Club Minis with Butter Chardonnay

    Club x Butter Chardonnary Minis

    Club Crackers has combined the taste of its flaky crackers with chilled chardonnay.

    New from the brand is the limited-edition Club x Butter Chardonnay Minis, which are infused with a Butter Chardonnay by JaM Cellars.

    “Our fans know that hanging with their club alongside their favorite cracker and wine is all they need to kick back and relax. That’s why we’re so excited to bring them the Club x Butter Chardonnay Minis — a snack that seamlessly brings together everything they need for the perfect bite at the next gathering,” said Carrie Foose, director of brand marketing for Kellogg’s Crackers. “We look forward to hearing what fans think of this unique, limited-edition snack, because with Butter Chardonnay infused in their favorite Club Minis, their next club hang will be fabulous.”

    The limited-edition crackers will come in an Ultimate Butter Box, which features the crackers, an insulated tote and four ButterCans.

    “Who doesn’t love wine and crackers? But infusing Butter Chardonnay into Club Minis—that’s a new level of deliciousness we couldn’t resist making with our friends at Club,” said Michele Truchard, Co-founder and the “M” in JaM Cellars. “It was incredibly fun taste testing to create the perfect bite that really complements the wine. Butter fans everywhere are going to love them.”

    The Ultimate Butter Box will be available for purchase online for $30 beginning Aug. 14 while supplies last.

  • 8/9/2023

    Aveeno’s SkinVisibility initiative expands with Health in Her HUE, Chanel Iman collaborations

    aveeno skin visibility

    Aveeno’s SkinVisibility program is looking to bring its mission of addressing underdiagnosis, care and treatment of sensitive skin conditions to a wider range of people.

    This year, the brand is collaborating with Health In Her HUE to provide 500 one-year premium memberships, sponsored by Aveeno, for women of color and those who have children with eczema or sensitive skin. The membership will offer access to a health care provider, directory and community forum.

    In addition, the brand also is working with its newest ambassador, supermodel Chanel Iman to help spread awareness of skin health inequities impacting Black women and women of color.

    Memberships for Health In Her HUE will be available on a first-come, first-served basis for those who meet the requirements, which can be accessed online.

  • 8/8/2023

    Target’s Drive Up service adds Starbucks feature

    target starbucks drive up teaser

    Target guests will soon be able to get their favorite Starbucks beverage taken straight to their cars with the latest service addition to Drive Up.

    Drive Up with Starbucks is rolling out to the retailer’s more than 1,700 locations with both a Starbucks café and Drive Up service by early October following a successful pilot.

    To place a Starbucks order via Drive Up, customers who place an order at a participating Target store will receive a notification that it is ready, and shoppers will be able to indicate they are en route via the retailer’s app. Then, customers will receive a prompt to place an order from the Starbucks menu.

    Once the selection has been made, shoppers will click the add for Drive Up prompt and pay for the order.

    After customers indicate they are on their way, a Starbucks barista located in the store will prepare the order and package it for transport. Once the guest arrives and notifies arrival, a Target team member will deliver the Starbucks order and any other Drive Up purchase to the vehicle.

    The Drive Up with Starbucks is currently rolling out to stores nationwide throughout the summer and early fall and is currently available in a handful of states.

  • 8/8/2023

    Moon Juice debuts Mini Dew

    moon juice mini dew

    Moon Juice is continuing to make waves in the wellness industry with its latest innovation—Mini Dew, a 2-in-1 daily electrolyte and mineral powder supplement.

    Joining its Cellular Waters category, this new launch features a microplastic-free Himalayan pink salt electrolyte, which has 270 mg of sodium, as well as chelated forms of potassium and magnesium to aid in hydration and absorption, the company said.

    “Since I love to stack my habits, we turned Mini Dew into a 2-in-1 mid-formulation. Not only is it an electrolyte; it’s also a daily comprehensive mineral supplement,” said Moon Juice founder Amanda Chantal Bacon. “I don't think enough of us realize how important minerals are. Ninety percent of us have a mineral imbalance or deficiency, and a lot of that has to do with our food supply. Modern agricultural practices have stripped the soil, and even if you eat organic food from the farmer’s market, it’s void of the full spectrum nutrients you need.”

    In addition, it also contains a full spectrum of ionic trace minerals and five chelated essential minerals to also cater to brain function, hormones, energy, skin and hair, the brand noted.

    Made with 0 g of sugar and featuring a watermelon taste, Moon Juice’s Mini Dew is available for purchase online.

  • 8/7/2023

    O Positiv rolls out Flo Ovarian Support supplements

    O Positiv Flo Ovarian Support Vitamin Capsules

    O Positiv is expanding a new product to its portfolio—Flo Ovarian Support Vitamin Capsules.

    “We made this product for the millions of women who know they need support for ovarian function,” says co-founder Bobby Bitton, “And, so that millions more can begin the conversation with their doctors about the symptoms they’re facing and how better ovarian support can help.”

    Formulated with a scientifically backed 40:1 ratio of myoinositol and d-chiro-inositol, the supplements look to help support ovarian health and cycle fertility and also contain folate to support reproductive health and diindolylmethane to support hormone levels, the company said.

    O Positiv’s new Flo Ovarian Support Vitamin Capsules retail for $42.99 and are available for purchase online.

  • 8/7/2023

    Lay’s brings Canada’s All Dressed chips to the U.S.

    lay's flavor swap

    Lay’s is bringing Canada’s popular All Dressed flavored potato chips to the U.S. with a new collection of its Kettle Cooked potato chips.

    The brand is debuting a fusion between its Lay’s Kettle Cooked and Ruffles chips that features a tangy, savory and sweet flavor, the brand said.

    “Lay’s is the authority in flavor innovation, with groundbreaking flavors found in the Lay’s Flavor Swap program among those leading the charge in bringing joy to our fans,” said Tina Mahal, senior vice president of marketing, Frito-Lay North America. “With Lay’s Kettle Cooked Ruffles All Dressed flavored potato chips, we found a new way to connect with consumers by listening to what they wanted to see from us—bringing back Ruffles All Dressed—while adding a fresh spin with Lay’s Kettle Cooked.”

    In addition, the company also shared that it is bringing back from flavors from its Flavor Swap’s past including Lay’s Cheetos Cheese, Lay’s Doritos Cool Ranch and Lay’s Wavy Funyuns.

    Lay’s Cheetos Cheese, Doritos Cool Ranch and Kettle Cooked Ruffles All Dressed flavored potato chips will be available while supplies last and Wavy Funyuns Onion flavored potato chips are here to stay.

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