News Briefs

Nautica is launching a new fragrance—Pure Blue—with a campaign starring Dylan Efron.

Efron, who is a committed environmental advocate and co-producer on the Netflix series “Down to Earth,” will be featured in promotional images for the launch.

The men’s fragrance is structured around fougere and marine notes, including blue eucalyptus and the warmth of Madagascar vanilla, the company said.

Inspired by the life lived on the water, Pure Blue features a minimalistic formula, comes in an FSC-certified carton, and will not be wrapped in cellophane plastic as part of Nautica’s efforts to support Oceana.

Retailing for $34.99, Nautica’s Pure Blue will be available at national retailers including Walgreens, Meijer, Rite Aid and JCPenney, and will hit Walmart shelves in September.

Neutrogena is adding a new product to its cleansing line—Gentle Foaming Cleanser + Concentrate.

The powder-to-foam cleanser features a cushiony and gentle formula that works to cleanse and comfort the skin by washing away dirt and oil via a blend of seven essential ingredients.

The cleanser is formulated without fragrance, parabens, phthalates, sulfates, alcohol, soaps and dyes, and comes in eco-friendly packaging that us reusable and refillable, the company said. It is also suitable for sensitive skin, the company noted.

Currently, Neutrogena’s Gentle Foaming Cleanser + Concentrate is available for purchase at Target.com and retails for $14.99 while the refill retails for $5.59

L’Oréal Professionnnel’s hair care products are now accessible to a wider range of consumers thanks to a retail launch at Sephora.

“We are very excited to partner with such an iconic retailer and extend the accessibility of our professional grade products. Sephora is the perfect partner, as they are already known for carrying the most innovative brands and products in the industry. Their clientele is savvy and seeks out cutting-edge formulas that address their needs. Sephora’s team of beauty advisors are also extremely knowledgeable and will be invaluable in educating and sharing the L’Oréal Professionnel tech-driven product benefits and professional point of difference. Our new Sephora partnership will help drive awareness for this trusted professional brand in a new consumer channel and within our vast network of valued salons,” said Mounia Tahiri, L’Oréal Professionnel general manager. 

The brand will launch six products at the beauty retailer, including its Metal Detox, Vitamino Color, Absolut Repair, Pro Longer, Curl Expression and Silver offerings.

“We are thrilled to partner with L’Oréal Professionnel and continue bringing our clients innovative, effective products that support all their unique haircare needs,” said Jennifer Lucchese, vice president of haircare merchandising at Sephora. “We know our clients are looking for high-tech products that deliver results, and L'Oréal Professionnel’s powerful product line-up will be a wonderful addition to our growing assortment.”

Now available on Sephora.com and the brand will hit physical Sephora store shelves across New York, Boston, Los Angeles, Philadelphia, Chicago, Atlanta, Houston, Dallas, San Francisco, San Diego, Denver and Minneapolis beginning Aug. 18.

Sigma Beauty is expanding its eyeshadow quad products with a series of new launches inspired by classic desserts.

The travel-friendly quads feature four shades in a mix of basic to bold hues that are pigmented and made with clean ingredients, the company said.

New launches consumers should be on the lookout for include:

• Crème Brûlée Eyeshadow Quad: Features four creamy neutral shades in warm metallic golds and rich matte browns;
• Tiramisu Eyeshadow Quad: Contains rich, cool and neutral hues and metallic finishes;
• Blueberry Parfait Eyeshadow Quad: Features cool and deep blues and wearables nudes in both matte and metallic finishes;
• Bonbon Eyeshadow Quad: Contains purple hues and features matte, shimmer and metallic finishes;
• Caramel Apple Eyeshadow Quad: Features green hues and creamy neutrals in matte and metallic finishes; and
• Peach Pie Eyeshadow Quad: Contains neutrals and warm soft-peach hues in matter, shimmer and metallic finishes.

Consumers can find Sigma Beauty’s newest eyeshadow quads available for purchase online.

Pebbles is making waves in the frozen breakfast category with two new launches—fruity and cocoa-flavored waffles.

The new waffles are made with a buttermilk batter that is loaded with chocolate or fruity flavor and colors, the company said.

Retailing from $3.19 to $4.29 per 6-pack box, Pebbles’ new waffles are available at Boyers Food Market, Food City, Giant Food, Hy-Vee, Key Food Super Markets, Price Chopper, Shoprite and Wakefern.

Glade is enhancing the strength of its PlugIns Scented Oil warmers with MaxControl technology.

The company said that featuring 33% greater adjustability than other PlugIn devices, this new launch is designed to help consumers control the strength of their chosen fragrance to fit any room in their home.

Available in a plug-in design that takes up less space, it comes in various scents, including cashmere woods, aqua waves and clean linen.

Consumers can find Glade’s PlugIns Scented Oil warmers with MaxControl technology at major retailers including Target, Walmart, Amazon and Kroger.