Himalaya Wellness, an herbal supplements and plant-based personal care brand, has launched a new supplement format with the debut of its Ashwagandha Organic Gummies.
With the global gummy supplement market expected to grow at a CAGR of 14.5% by 2028, Himalaya said it is catering to the growing number of consumers who want ashwagandha supplements in tasty formats.
Himalaya's plant-based Organic Ashwagandha Gummies are made with clinically studied KSM-66 Ashwagandha root extract. These gummies provide a delicious daily source of energy and stress relief by supporting adrenals and balancing cortisol levels while also helping to improve quality of sleep, serenity and relaxation, Himalaya said.
“As a wellness company with extensive experience in Ashwagandha supplements, we know that mood support and stress relief are top concerns among consumers," said Tanya Das, director of marketing. "Gummies are such a fun way to meet this need and incorporate wellness into your everyday life, so we're thrilled to introduce this new product."
Himalaya's Organic Ashwagandha Gummies are vegan and have a blackberry flavor sweetened with organic cane sugar and organic tapioca syrup. Additionally, Himalaya's Ashwagandha Organic Gummies are USDA Organic Certified, Non-GMO Project Verified, gluten-free, dairy-free, corn-free and soy-free. They also are made without magnesium stearate.
Himalaya's Ashwagandha Organic Gummies are available nationwide in Whole Foods Market, Sprouts, Rite Aid and Natural Grocers Vitamin Cottage. They also are available for purchase on Amazon and himalayausa.com.