News Briefs

Wheaties is highlighting Peter Parker and Miles Morales with a new partnership that has resulted in a limited edition run of its cereal boxes featuring the well-known Spider-Man character.

Through a collaboration with PlayStation, the boxes were inspired by the latest game featuring the comic book character that allows players to quickly switch been Peter Parker and Miles Morales to experience their superpowers and unique stories, the company said.

Each limited-edition box will come with the game’s prequel comic, as well as an activation code for a custom Stars Digital collectible.

Currently, the limited-edition Wheaties x Marvel’s Spider-Man 2 cereal box will be available beginning Oct. 20 exclusively online.

Wonderbelly’s products are now available to consumers everywhere via a full chain rollout with Target.

Previously, the brand’s products were only available in 650 select Target stores, and now they can be found at more than 1,800 of the retailer’s locations.

"We're incredibly excited about this expansion with Target. The strong resonance of our brand with consumers shows that people are looking for clean,  and sustainable choices when it comes to over-the-counter medicine,” said Lucas Kraft, co-founder of Wonderbelly. “Target's decision to take us chainwide is an affirmation not only of the quality and efficacy of our products but also of the strong synergy between Wonderbelly and Target’s commitment to wellness and sustainability.”

Sour Punch is debuting a new interactive snacking experience that is bringing some major tricks and treats to consumers’ taste buds.

The Ghost Pepper Roulette features an assortment of four flavors of the brand’s candy, including boo raz, chilling cherry, ghoulish grape and ghost pepper.

Each candy straw is cloaked in a black color, concealing the flavor’s identity until a bite is taken.

"After the incredible response to our April Fool's Day release of Sour Punch® Pickle Roulette™, we knew we had to up the ante," said Kyle Stout, Senior Product Manager. "This time, we've found the perfect blend of sweet and heat, delivering just enough spice to make sure you know you’ve picked the Ghost Pepper straw!”

Consumers can find Sour Punch’s Ghost Pepper Roulette available for purchase online while supplies last.

A new launch from Murad is looking to help repair the skin barrier while also delivering hydration at the cellular level for healthier skin.

The new Cellular Hydration Repair Serum is a concentrated serum with hexapeptide-9 that works to repair the skin barrier for a smooth texture and an improved complexion, the brand noted.

Also featuring refined bilberry seed oil from handpicked berries, the serum aims to provide the skin with essential fatty acids for healthy barriers that include omegas 3 and 6.

Retailing for $72, Murad’s new Cellular Hydration Repair Serum is currently available for purchase online on the brand’s website. It will be available Dec. 24 at Ulta.com, Dec. 26 at Sephora.com and in-stores beginning Dec. 31.

Wet Brush is continuing its mission to help consumers detangle their wet or dry hair with ease.

New in the brand’s Pro Flex Dry collection is an exclusive LolaVie black and white design.

Featuring heat-resistant IntelliFlex bristles with an open-vented design, the brush allows hair to dry faster, and it also comes with a rubberized EasyGrip handle for comfortable hold and more control, the company said.

Retailing for $15, the LolaVie Wet Brush Pro Flex Dry is available for purchase online.

Ben & Jerry’s is revamping its non-dairy sweets with a new oat-based formula.

All existing non-diary flavors from the brand will switch to the new and improved base by spring 2024, and the transition is kicking off with the chocolate chip cookie dough and chocolate fudge brownie flavors.

“With this new recipe, Ben & Jerry's fans can expect more: more flavor, more creamy texture and more dessert euphoria with the same signature chunks and swirls. The oat recipe is so good, it’s even loved by our most discerning dairy fans who are used to eating ice cream,” said Ben & Jerry’s Flavor Guru Colleen Rossell. 

The oat base will allow for a smoother texture, and reduce nut allergens, making the line more inclusive for those with diet sensitivities, the company said.

Consumers can find the new non-dairy pints shipping now and at participating scoop shops and grocery stores for a suggested retail price that ranges from $5.99 to $6.49.