Sour Punch is debuting a new interactive snacking experience that is bringing some major tricks and treats to consumers’ taste buds.
The Ghost Pepper Roulette features an assortment of four flavors of the brand’s candy, including boo raz, chilling cherry, ghoulish grape and ghost pepper.
Each candy straw is cloaked in a black color, concealing the flavor’s identity until a bite is taken.
"After the incredible response to our April Fool's Day release of Sour Punch® Pickle Roulette™, we knew we had to up the ante," said Kyle Stout, Senior Product Manager. "This time, we've found the perfect blend of sweet and heat, delivering just enough spice to make sure you know you’ve picked the Ghost Pepper straw!”
Consumers can find Sour Punch’s Ghost Pepper Roulette available for purchase online while supplies last.