Desert Essence is unveiling plastic and aluminum-free deodorants, which combine its expert formulation with sustainable practices, addressing consumer concerns about plastic waste and harmful ingredients, the company noted.
The brand, leveraging its heritage in tea tree oil, offers deodorants that feature Australian tea tree oil which is known for its antiseptic properties. This ingredient works to neutralize odor-causing bacteria, to help provide long-lasting protection throughout the day. Dedicated to sustainability, these products are packaged in a 100% compostable paperboard tube with a vegetable-derived oil-resistant liner, helping to reduce both the brand and consumers’ ecological footprints, the company said.
The new Desert Essence deodorants are available in a range of scents including lemongrass, tea tree lavender, coconut and fresh powder.
Made with cruelty-free, gluten-free and vegan ingredients, the products are made in the United States with globally sourced ingredients. In addition, the deodorants are formulated to contain no animal-derived ingredients, no artificial fragrances or dyes and no petroleum compounds. As an added dimension of ethical beauty, Desert Essence holds B Corp certification, reflecting its dedication to verified social and environmental performance, the company said.
"We're excited to introduce our Plastic and Aluminum-Free Deodorants because we’re committed to finding ways to redefine self-care by merging efficacy, sustainability and natural ingredients," said Christine Allmer, director of marketing for Desert Essence. "In addition to being free from aluminum and parabens, our formulations harness the potency of Tea Tree Oil while soothing sensitive skin with coconut oil, jojoba oil, and shea butter.”
Available for an SRP of $11.99 per 2.25 oz. paper tube, these new deodorants are available online and at select retailers nationwide.