Wet Brush is letting consumers take their hair care to the next level with a brand new customization tool.
Available exclusively on its website, the feature, which has been dubbed “Wet Brush Your Way,” allows consumers to create a custom design on the classic Wet Brush Original Detangler.
Users are able to create a personalized brush by choosing one of five color options—black, pink, purple, sky blue and marble white—as well as design a text, use icons and imagery from a library of fonts and emojis available online, or by uploading their own artwork or logo.
“At Wet Brush, we are always dreaming big to find ways to deliver the best products and experience to our community. We often hear from consumers who love Wet Brush so much that they collect multiple brushes at a time. The combination of our exclusive Intelliflex bristles that effortlessly glide through hair and our trend-forward designs, makes our brushes an extension of people’s individuality,” said Melissa Ayers, vice president of brand strategy and growth for Wet Brush. “Wet Brush Your Way is the next step. Whether you’re planning for a family reunion, milestone birthday, bachelorette party, or just want something that’s uniquely yours, Wet Brush is there to celebrate you.”
The feature will be available exclusively on WetBrush.com just in time for the holiday season.