Iowa Total Care, a provider of Medicaid healthcare coverage in Iowa and a wholly owned subsidiary of Centene, announced that Hy-Vee has joined the My Health Pays network.
Beginning Dec. 1, 2023, Iowa Total Care members can spend their My Health Pays rewards at all Hy-Vee, Dollar Fresh Market and Hy-Vee Fast & Fresh stores in Iowa (in-store only). In 2022, Iowa Total Care members earned over $5.1 million in My Health Pays rewards for participating in healthy activities, including annual health risk screenings, infant, early child and adult well-care visits, flu shots and more.
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"Partnering with an Iowa-based company like Hy-Vee is extra special," said Mitch Wasden, president and CEO of Iowa Total Care Plan. "Encouraging members to earn rewards for healthy behaviors and promoting preventative care is the goal, and we hope the extra incentives while shopping at their local Hy-Vee will serve as an exciting added benefit."
Over the past several years, Iowa Total Care and Hy-Vee have partnered through the "Eating Healthy with Iowa Total Care" virtual cooking classes. New in 2023, the partnership was expanded to include four statewide Green to Go community health fairs that will grow to eight community health fairs in 2024. Since January 2023, Hy-Vee also worked alongside Iowa Total Care to distribute 42,540 pieces of fresh, free produce to more than 2,000 Iowans facing food insecurity.
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For more information on how to use your My Health Pays Rewards, members can visit My Health Pays or call Iowa Total Care member services at 1-833-404-1061.